Eloqua Deduplication Services
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Eloqua Duplication Elimination is not a trivial process, and how it is done can
vary depending on the right budget/quality ratio for your company, data structure,
and synchronization with other databases. 4Thought uses a customized blend of automated
and manual processes to generate the right mix of Eloqua data quality, and cost-savings
for your company.
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First an automated process is run to determine probable Eloqua duplicates. This
process results in “sets of duplicates” some of which are known to be duplicates
and some of which are suspected to be dups, each with a statistical likelihood.
4Thought reviews these sets and determines, based on your instructions, how many
of these should be automatically de-duped, and how many should be subject to manual
review and handling.
4Thought Marketing cleans Eloqua data, eliminates Eloqua duplicates, fills in blank
titles and other fields, and otherwise takes your corporate marketing database from
having a significant quantity of bad data, to being reliable and dependable.