When Marketing Automation meets Social Media
magical things happen. The interaction that previously had been limited to
emails and forms now becomes part of the social network. Instead of passive
Facebook Fans, you can interact, react and gather information from the social
network on a real time basis. Fans become leads, customers become references,
and as we all know, interactivity begets activity, so your social network
naturally grows.
Facebook fans want to know about the latest products,
news and announcements. Are there other ways those people can find out about those
things? Of course. But Marketing 2.0 is about communicating with customers the way
they want to be communicated with. Many of the 300 million Facebook users want you
to reach them via their Facebook page. More importantly, the best way for your marketing
department to reach many of those people is via their Facebook page!
Many fans may find it takes too much time or is hard to remember to visit your website
and emails are viewed by many as spam. But a Facebook post is a convenient, non-intrusive
way to keep your company’s fans informed. Think about it. Today there are more people
on Facebook than there are on email and many people don’t want automated emails.
Facebook is a reasonable on-request alternative for them. Give the customer what
they want!
There is a strong community of marketing professionals
also on Facebook that want to compare, share, and help each other with their
marketing campaigns. This, the first Facebook Application to connect marketing automation
with social networking, enables both fans and marketers to connect and communicate
around the announcements
In keeping with the spirit and intent of Social Networking, the application leverages
Facebook’s abilities to solicit announcement feedback, giving companies a channel
for input that previously was limited to existing customers. The new campaign can
automatically create a Facebook Page, which visitors can comment on, positively
or negatively. When used during the test phase of a campaign, marketers can limit
the audience to personal friends, and receive valuable feedback on how to improve
the message. When done coincident with the campaign’s full release, fans can send
distribute your page to other fans, potentially making the campaign go viral.
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Your imagination is the limit when utilizing Eloqua
on Facebook. Now your Company’s Facebook Page can gather leads via promoted whitepapers
and webinars. Surveys can collect customer and prospect feedback, contests and games
can be created… all with Eloqua collecting the data and controlling the interaction.
Would a calendar of upcoming events be valuable to your Facebook fans?
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As with any web property, Facebook pages for companies get stale if the information
isn’t updated, interactive and fresh. By enabling the interaction of Facebook and
Eloqua, 4Thought enables Eloqua to power fresh personalized social media interaction,
all while collecting valuable lead flow and feedback from the social community.