Salesforce Deduplication Services

Salesforce Dirty Data and Duplicate Contacts in Salesforce have large negative ramifications throughout a company. But the most significant impact is that salesperson use of the system will decrease or cease because whenever they attempt to look up a prospect or customer, the information will be wrong, out of date, have duplicate Salesforce Contacts in the system, or otherwise be difficult to use. This results in rogue prospect and customer databases springing up, and the shared system no longer being maintained, resulting in a downward spiral towards in even more Salesforce.com dirty data and prospect and contact duplicates.

Salesforce Duplication Elimination is not a trivial process, and how it is done can vary depending on the right budget/quality ratio for your company, data blend of automated and manual processes to generate the right mix of Salesforce data quality, and cost-savings for your company.

First an automated process is run to determine probable Salesforce.com prospect duplicates. This process results in “sets of duplicates” some of which are known to be Salesforce duplicates and some of which are suspected to be Salesforce dups, each with a statistical likelihood. 4Thought reviews these sets and determines, based on your instructions, how many of these should be automatically de-duped, and how many should be subject to manual review and handling

4Thought Marketing cleans CRM data, eliminates CRM duplicates, fills in blank titles and other fields, and otherwise takes your corporate CRM database from having a significant quantity of bad data, to being reliable and dependable.