Facebook and other social network sites are now rapidly making their way into the
business domain. Like it or not, colleagues are connecting to colleagues on Facebook
faster than they ever did on LinkedIn or other business specific sites. Challenge?
Or opportunity? 4Thought Marketing can help you apply savvy best practices that
help you stand out from the crowd, while being ‘socially correct’ and enhancing
your brand presence in these arenas.
As a (very general) rule of thumb, if you’re in the B2B space and you’re not generating
10% or more of your total leads through social media, you’re probably not sufficiently
engaged in the space. 4Thought Marketing’s Social Networking Services can ensure
your executives, your company, and even your employees, are each branded and connected
via social media.
Our Corporate Social Networking Services extends your corporate brand, blog,
and product brands to a variety of social media outlets. The most basic of these
are, of course, Facebook pages, Facebook Groups, Facebook Apps, and Linked In groups.
But 4Thought also extends the corporate brand to a variety of lesser known, but
often equally influential social media outlets, particularly those that are industry
specific.
Our Executive Social Networking Services enable busy executives or executive teams to post on Twitter, Facebook, and Linked In, simply by taking a quick phone call once a week, typically during their commute. Often this simple act of notifying customers and friends about executive actions can result in the discovery of significant revenue opportunities that are extremely high-value.
Our Employee Social Networking Services enable an organization to establish policies, set guidelines, and monitor the corporate presence and corporate brand that is being promoted via employee posts.
Lastly, 4Thought Marketing provides reports on all of the above services, enabling
your company to not just have a presence in Social Media, but to measure both the
quality, and the quantity of that presence. These executive-ready reports include
number of contacts per executive, number of fans for the company, number of group
members, and other metrics that provide an independent measure of the success and
penetration of our Social Media programs. Depending on the degree of your social
media engagement, we can even make reasonable determination of the number of leads
generated from social media.