San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.4 with enhanced geographical heat maps and direct integration with Oracle Responsys.
The new heat mapping features allow marketers to drop fields into a visual map of the world and easily view segment density by U.S. state or country. This functionality allows marketers to filter by any field in their database and ascertain which state or country has the highest density of leads based on that given field.
“The 4Segments™ heat mapping functionality adds yet another dimension to the already robust set of visual features that marketers and CMOs can use to segment data and gain a deeper understanding of their database,” said 4Thought Marketing President, Mark Levell. “We are also excited to expand to a new market by including direct integration with Oracle Responsys.
For a quick video overview of the power of Visual Segmentation™ with 4Segments™ go to http://www.4segments.com/
Other 1.4 Features
Version 1.4 also adds these UX and functionality features:
- Starting Criteria Value or Saved segment on new Canvas
- View quantities on maps and funnels
- Activity data segmentation
- Email sharing of canvas
About 4Thought Marketing
We are an Oracle Marketing Cloud Gold Specialized Partner that provides add-on products and services for the Eloqua, Responsys, and Compendium Oracle Marketing Cloud products. Our offerings include Closed Loop Reporting, Nurturing and Lead Scoring programs along with Funnel Strategy and Implementation Consulting. In addition our 4Bridge product links Eloqua to a broad number of CRMs, including NetSuite, Sage, Sugar, SalesLogix, OracleDB, SqlServerDB, Velocify, AWS-RDS, MySql, and others.
4Segments™ is the leading cloud-based software for visual segmentation that allows marketers to understand their database and target more efficiently. It provides a level of visibility, flexibility, and speed that goes beyond the native segmentation functionality of all marketing automation/CRM platforms and stand-alone products, while still integrating seamlessly with Oracle-Responsys, Salesforce, Microsoft Dynamics, SugarCRM, Netsuite, and Oracle-Eloqua and other major platforms.