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Every marketer knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong message at the wrong time, especially when your target audience has moved on to the next stage ofRead more

In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

Over the next couple of weeks, we’ll be sharing insights directly from several of our on-staff experts on various marketing topics. We hope you enjoy! Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which coverRead more

Marketing automation is neither a magical solution to every company’s marketing challenges nor a failed system that produces no results. A professional marketing automation system is only as good as its designers and users. If your company uses marketing automation for promotional campaigns, chances are you’ve run into problems before. Certainly, no system is perfect.Read more

Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further. What’s the best way to do this? For many Eloqua users, the answer is to use specialized EloquaRead more

The Contact Feeder Cloud App helps you get leads into the hands of sales or your campaigns faster.  Unlike Eloqua listeners, which run once every 24 hours, you can configure the app to check for matching contacts as often as every minute. If you get a new lead, you can process it quickly, reducing theRead more

Marketing and advertising can take advantage of countless media in the modern world. And with consumers using technology for almost everything, there’s never been a better time to provide them with customized marketing materials designed to cater to their interests. While there are several ways to do this, the most popular method of choice forRead more

If you need to clean up your Eloqua Custom Data Objects and remove data for specific contacts, the Mass CO Deleter Cloud App from 4Thought Marketing is the perfect solution. Watch the 1-minute video below and learn how the Mass CO Deleter Cloud App helps you keep your Eloqua system clean. Learn more about theRead more