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Back to Basics: Customer Nurturing

Businesses prioritize finding new leads and new business. The marketing department works overtime to attract interest, sales pushes to close the leads, and both celebrate their success at capturing new business. They then quickly move on to hunting for the next sale. This can certainly help the company’s profits. But what’s wrong with this picture?Read more

Take Control of Your Data Uploads with the Eloqua Upload Wizard

Uploading data into marketing automation systems like Oracle Eloqua can quickly become complicated. As marketers know, there’s far more to the process than just clicking a button. Some data might be in the wrong format and need to be converted. Other data might overwrite important information when uploaded and requires creating additional columns for processing.Read more

Simplify Eloqua Nurture Campaign Management

Every marketer knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong message at the wrong time, especially when your target audience has moved on to the next stage ofRead more

Measuring Email Performance after Apples Mail Privacy Protection

In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more

Improving Email Image Quality on Retina Displays

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more

10 Best Practices for Creating Eloqua Forms

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

3 Eloqua Insight User Tips Learned the Hard Way

Over the next couple of weeks, we’ll be sharing insights directly from several of our on-staff experts on various marketing topics. We hope you enjoy! Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which coverRead more

7 Common Marketing Automation Mistakes and How to Avoid Them

Marketing automation is neither a magical solution to every company’s marketing challenges nor a failed system that produces no results. A professional marketing automation system is only as good as its designers and users. If your company uses marketing automation for promotional campaigns, chances are you’ve run into problems before. Certainly, no system is perfect.Read more

The 7 Must-Have Partner Apps for Oracle Eloqua

Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further. What’s the best way to do this? For many Eloqua users, the answer is to use specialized EloquaRead more

Process Leads Faster with the Contact Feeder Cloud App for Oracle Eloqua

The Contact Feeder Cloud App helps you get leads into the hands of sales or your campaigns faster.  Unlike Eloqua listeners, which run once every 24 hours, you can configure the app to check for matching contacts as often as every minute. If you get a new lead, you can process it quickly, reducing theRead more