Blog

How to Design Emails for Successful Marketing Campaigns

Marketing and advertising can take advantage of countless media in the modern world. And with consumers using technology for almost everything, there’s never been a better time to provide them with customized marketing materials designed to cater to their interests. While there are several ways to do this, the most popular method of choice forRead more

Delete Eloqua Custom Objects in Bulk

If you need to clean up your Eloqua Custom Data Objects and remove data for specific contacts, the Mass CO Deleter Cloud App from 4Thought Marketing is the perfect solution. Watch the 1-minute video below and learn how the Mass CO Deleter Cloud App helps you keep your Eloqua system clean. Learn more about theRead more

Marketing to Shared Email Addresses with Oracle Eloqua

It’s not at all uncommon for multiple family members to share a single email address, either for everyday usage or for registering their household for a particular event. Or a business might use accounting@company.com to make communication easier for them since everything goes to a single inbox. But for marketers using Eloqua, contacts that shareRead more

4Thought’s Update All Contact CO Cloud App for Eloqua

Need to keep your Eloqua Custom Object records up to date when a field or fields change on the mapped contact record or want to add or update static values to all mapped contact records?  You can with the new Update All COs Eloqua Cloud App from 4Thought Marketing. Watch the video below for instructionsRead more

A Quick Look at the Contact CO Deleter Cloud App

It’s not possible to delete Custom Objects associated with a contact record in Oracle Eloqua using only out-of-the-box features. This is where the Contact CO Deleter Cloud App comes into play. The Contact CO Deleter Cloud App makes removing custom objects mapped to contact easily on either the program or campaign canvas. The cloud appRead more

First Tech Credit Union’s Personalized Email Campaigns Grow Revenue

Credit unions earn money in several different ways, but customer loans tend to be their biggest source of revenue. First Tech Federal Credit Union is no exception. And while they continue to see strong growth, they also saw abandoned applications as an opportunity to increase conversions. Here is their story. The Problem: Incomplete or AbandonedRead more

Dirty Data: Zombies in the System

Halloween is coming up soon! As your company adjusts planned promotional campaigns to be seasonally appropriate, you may be overlooking a Halloween disaster waiting to happen. Check your customer contact database. How much of it can politely be called “dirty data”? If too many of your contacts are unusable for one reason or another, youRead more

Email Unsubscribe Requests: Why They Happen & How to Reduce Them

You’ve just spent days crafting the perfect marketing email. You’re proud of the content, the design, the personalization, and everything else in this message. You schedule it to send at the correct time and sit back to wait for the results. But instead of a spike in sales, you see exactly what you didn’t wantRead more

10 Steps to Successful Marketing Automation Platform Migration

As a company grows, so should its approach to marketing. A small company might start with a tiny marketing department that does everything manually. With time, the company will grow larger and use marketing software to keep things simple and quick. But what happens when that marketing automation platform no longer meets the company’s needs?Read more

Customer Story: How Sophos Avoids Processing Dirty Data

Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved. We work to provide the additional boost Eloqua needs to keep our customers in business. Here’s how 4Thought’s suite of Eloqua apps improved lead generation for Sophos.Read more