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What do you want under your tree? Marketers have Wish Lists just like everyone else.  What is on your wish list this holiday season?  When you think about your Eloqua Marketing Automation tool… Wouldn’t you just love to have a clean, trustworthy and up-to-date list of contacts with whom you could communicate all of yourRead more

Whether your company sells products, services or a bit of both, your marketing and sales funnel provides the lifeblood for continuing success. Duh. If you’re a CMO or CSO, you want to be able to make strategic –and sometimes tactical – decisions or adjustments based on what is happening in all stages of the customerRead more

  Have you ever wanted to build a targeted list (a segment) in the Oracle Eloqua system to find all of your contacts who have purchased one product, but haven’t yet purchased a second, separate product? Or wanted to send to everyone who has a renewal for their product an email for each product aRead more

Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what do you measure in order to answer? For a marketing manager, it’s critical to present meaningful data and make sure the team’sRead more

  Are you leaving money on the table? Many organizations are obsessed with getting new purchases and new business. They push marketing to generate leads, they push sales to close leads, and they justify any success with how many new sales and new customers they have coming in. Once they close a sale, they immediatelyRead more

Include specialized information to achieve better conversion   Whether you’re already using more advanced segmentation or still in ‘batch-and-blast’ mode, here are 5 information source stars that can help you target for better conversion in your outbound and cross-channel marketing. The more specifically you address your contacts’ needs, the more likely your message will resonateRead more

Email marketing: all marketers use it and it’s at the core of Eloqua functionality. You can get even more from your Oracle Eloqua instance when you include all your marketing channels. Just make sure you integrate, automate and measure them to better understand the full ROI impact of your campaigns.   3 Powerful Non-Email MarketingRead more

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

In order to keep your data clean and usable, it is fairly common to want to determine if a new Contact in your Eloqua system is part of an existing Account in your CRM system. Here is where the concept of Company Matching comes in. Some examples of when you may need/want to match ContactsRead more

Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address.  Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality. Your customers aren’t bound by these rules. There are casesRead more