Blog

The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people.  But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.

Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family. Custom Object Regex and Custom Object Count.  Let’s take a closer look at each of them. CO Count Cloud App Imagine your in a meeting with the product team discussing a new project.  They want to email customers about an upcoming change to theirRead more

An Eloqua marketing campaign checklist is a great way to ensure successful campaign execution. In today’s post, let’s explore a typical challenge: an under-performing campaign and how following a checklist during planning can significantly improve your chances for success. Setting the Stage You have an event next week, and the sign-ups are below expectations. Yikes!Read more

Relying Exclusively on Internal Marketing Automation Expertise In our last article, we spoke about having too many marketing automation tools.  In today’s post, we’re going to talk about our last common mistake in this series: Relying Exclusively on Internal Marketing Automation Expertise. The Silent Business Killer Once you become comfortable with marketing technology, you runRead more

In our last article, we spoke about the impact of not having or an incomplete compliance monitoring solution.  In today’s post, we’re going to talk about our next common mistake: too many marketing automation tools. Too Many Marketing Automation Tools In the past decade, there has been an explosion in the marketing software industry. WhetherRead more

Missing or Incomplete Compliance Monitoring GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA) is law. Also, increasingly customers are demanding more control over their customer experience.  As a result, marketing automation programs and processes that ignore these either compliance or customer requirements will suffer.Read more

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

In our last article about common marketing automation mistakes, we spoke about the importance of personalization testing and a checklist to ensure consistent quality.  In today’s post, we’re going to talk about our next common mistake: no inbound marketing strategy. Inbound Marketing Strategy What can your marketing automation platform deliver without leads? Nothing! Optimizing settings,Read more