888-ELOQUA4 (888-356-7824)
info@4ThoughtMarketing.com
Oracle CX Marketing Experts
4Thought Marketing4Thought Marketing4Thought Marketing4Thought Marketing
  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us

Blog

Home Articles posted by 4Thought Marketing (Page 2)
image_pdfimage_print

Tips for Balancing In-House Marketing Teams vs. Agencies in 2022

By 4Thought Marketing | Services | Comments are Closed | 27 March, 2020 | 0

The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.

6 Guidelines for MQL to SQL Success

By 4Thought Marketing | Marketing Automation | Comments are Closed | 5 March, 2020 | 5

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

Marketing’s New “P” Privacy

By 4Thought Marketing | Privacy Compliance | Comments are Closed | 1 March, 2020 | 1

As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people.  But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.

New Regex and Count Custom Object Cloud Apps

By 4Thought Marketing | Eloqua Cloud Apps | Comments are Closed | 27 February, 2020 | 1

Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family. Custom Object Regex and Custom Object Count.  Let’s take a closer look at each of them. CO Count Cloud App Imagine your in a meeting with the product team discussing a new project.  They want to email customers about an upcoming change to theirRead more

Eloqua Marketing Campaign Checklist for Improving Success

By 4Thought Marketing | Marketing Automation | Comments are Closed | 5 February, 2020 | 1

An Eloqua marketing campaign checklist is a great way to ensure successful campaign execution. In today’s post, let’s explore a typical challenge: an under-performing campaign and how following a checklist during planning can significantly improve your chances for success. Setting the Stage You have an event next week, and the sign-ups are below expectations. Yikes!Read more

Eloqua Common Mistakes Series: Relying Exclusively on Internal Marketing Automation Expertise

By 4Thought Marketing | Marketing Automation | Comments are Closed | 30 January, 2020 | 0

Relying Exclusively on Internal Marketing Automation Expertise In our last article, we spoke about having too many marketing automation tools.  In today’s post, we’re going to talk about our last common mistake in this series: Relying Exclusively on Internal Marketing Automation Expertise. The Silent Business Killer Once you become comfortable with marketing technology, you runRead more

Eloqua common mistakes series: Too Many Marketing Automation Tools

By 4Thought Marketing | Marketing Automation | Comments are Closed | 24 January, 2020 | 0

In our last article, we spoke about the impact of not having or an incomplete compliance monitoring solution.  In today’s post, we’re going to talk about our next common mistake: too many marketing automation tools. Too Many Marketing Automation Tools In the past decade, there has been an explosion in the marketing software industry. WhetherRead more

Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring

By 4Thought Marketing | Marketing Automation | Comments are Closed | 16 January, 2020 | 0

Missing or Incomplete Compliance Monitoring GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA) is law. Also, increasingly customers are demanding more control over their customer experience.  As a result, marketing automation programs and processes that ignore these either compliance or customer requirements will suffer.Read more

Oracle Eloqua Planning – What to Do Next Infographic

By 4Thought Marketing | Marketing Automation | Comments are Closed | 4 January, 2020 | 0

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

Eloqua Common Mistakes Series: No Inbound Marketing Strategy

By 4Thought Marketing | Marketing Automation | Comments are Closed | 2 January, 2020 | 0

In our last article about common marketing automation mistakes, we spoke about the importance of personalization testing and a checklist to ensure consistent quality.  In today’s post, we’re going to talk about our next common mistake: no inbound marketing strategy. Inbound Marketing Strategy What can your marketing automation platform deliver without leads? Nothing! Optimizing settings,Read more

1234

4Thought Marketing

 4Thought Marketing

We help Oracle CX Marketing Customers Accelerate Time to Value.

Manage Your Subscriptions

Contact Us

Phone:
888-ELOQUA4 (888-356-7824)

Email:
info@4ThoughtMarketing.com

en English
zh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish

Copyright © 2009-2022 4Thought Marketing. All Rights Reserved | Privacy

  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us
4Thought Marketing