At the start of 2018 many of us wondered whether GDPR “would stick.” Would GDPR be enforced rigorously, or rarely? Would other countries adopt similar laws? And perhaps most relevant to us, how would it impact marketing automation? 2018 as a Marketing Turning Point… Now as we start 2019, the writing appears to be onRead more
Happy Groundhog Day! Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day? Bill Murray, has exactly the same problem in the movie “Groundhog Day”. He ends up mindlessly repeating the same day OVERRead more
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