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How to Survive and Thrive in the New Economy

How to Survive and Thrive in the New Economy Mark LeVell, CEO 4Thought Marketing As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading.  A close colleague always used his local airport parking lot as his “canary in a coal mine”Read more

Who Owns Email Subscription Management?

Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. Long may it last as an essential channel for customer engagement. But in the new age of Customer Experience Management (CXM), it struck me that it hasn’t evolved to keep pace with spiraling customer expectations and legislativeRead more

The Secret to Discovering Your Customers’ Email Preferences (Spoiler Alert: Ask Them!)

Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands? 

Is Your Marketing Automation just like Groundhog Day?

Happy Groundhog Day!   Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?   Bill Murray, has exactly the same problem in the movie “Groundhog Day”.  He ends up mindlessly repeating the same day OVERRead more