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In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more

Marketing and advertising can take advantage of countless media in the modern world. And with consumers using technology for almost everything, there’s never been a better time to provide them with customized marketing materials designed to cater to their interests. While there are several ways to do this, the most popular method of choice forRead more

You’ve just spent days crafting the perfect marketing email. You’re proud of the content, the design, the personalization, and everything else in this message. You schedule it to send at the correct time and sit back to wait for the results. But instead of a spike in sales, you see exactly what you didn’t wantRead more