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Uploading data into marketing automation systems like Oracle Eloqua can quickly become complicated. As marketers know, there’s far more to the process than just clicking a button. Some data might be in the wrong format and need to be converted. Other data might overwrite important information when uploaded and requires creating additional columns for processing.Read more

The Append Fields Cloud Allow now allows you to append two or more fields and store the results in a third.

Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family. Custom Object Regex and Custom Object Count.  Let’s take a closer look at each of them. CO Count Cloud App Imagine your in a meeting with the product team discussing a new project.  They want to email customers about an upcoming change to theirRead more

  Did Someone Say Oracle Eloqua Merge Contacts? No, your eyes are not deceiving you.  Up until this very moment, you probably only imagined, wished, even begged for an easy way to merge Eloqua contact records and preserve activity history.  Since 2015, over 4,300 Eloqua users upvoted this idea on TopLiners. Let that sink in: Read more

Personalized Customer Communication with Eloqua Custom Objects With Eloqua Custom Objects (CO), you can easily segment and send hyper-personalized, time-appropriate customer communication. Consider, for a moment, a recent email, website experience, or web advertising that you clicked on.  Do you recall why you found that content compelling enough to respond?  Perhaps it was a seasonalRead more

  Data quality is crucial for every organization. It affects almost every part of your marketing activities, from email deliverability and lead conversion to revenue generation. And you cannot accurately target and personalize your campaigns without complete and accurate data.  You can dramatically improve data quality by eliminating dirty data before it enters your system.Read more

  Key Steps for Improving Eloqua Segmentation The first page in your marketing operations playbook probably stresses the three R’s: Get the right message to the right people at the right time.  And it goes without saying that sending an email that isn’t timely or relevant won’t generate the desired results. For your campaign toRead more

Improve Your Eloqua Data Just how do you improve your Eloqua data?  It’s something every Marketing Automation professional deals with all the time. Because data comes from a wide variety of sources including Form Submissions, Lists, and other systems, sometimes, the data is not in the format you want or need. For example, you mightRead more

Why wait 24 hours when you can feed programs when you want.   Feed Eloqua Programs More Frequently Oracle Eloqua has two very powerful workflow engines –Program Canvas for Contacts and Program Canvas for Custom Objects (COs).  However, each of these tools has two glaring limitations – You are limited in your ability to addRead more

  What are we doing now – Many Eloqua users uploads lists and many of those lists are used to directly create campaign responses.  Eloqua has a very slick methodology for creating campaign responses from lists – you simply go to the campaign, upload a list, and voila, you have created campaign responses.  This isRead more