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  There are some inherent drawbacks to using Custom Objects in Eloqua.  While it is nice to be able to store different types of data (e.g. Opportunities, Product Purchases, Policy data and much more), it is also important to be able to manipulate and use that data to meet a variety of business needs.  OneRead more

Why Delete Eloqua Contacts? It’s a good idea to clean up your Eloqua contact database every so often. Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy. There are severalRead more

For the latest information on Privacy Compliance, read our new blog post, “Why Compliance is a Huge Opportunity for Marketers“ The most significant regulatory change in online marketing is right around the corner: are you making the email mistake? Too many marketers are assuming that GDPR compliance solely relates to their email marketing. In reality,Read more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-box functionalityRead more

 CO to Contact Mapping Oracle Eloqua has a very powerful tool, Custom Objects (COs), which allows a system administrator to build any number of custom objects – or tables – to store a wide variety of data types and information.  Uses of COs include everything from purchase history to product interests to multiple sets ofRead more