Blog

Whether your company sells products, services or a bit of both, your marketing and sales funnel provides the lifeblood for continuing success. Duh. If you’re a CMO or CSO, you want to be able to make strategic –and sometimes tactical – decisions or adjustments based on what is happening in all stages of the customerRead more

  Have you ever wanted to build a targeted list (a segment) in the Oracle Eloqua system to find all of your contacts who have purchased one product, but haven’t yet purchased a second, separate product? Or wanted to send to everyone who has a renewal for their product an email for each product aRead more

Email marketing: all marketers use it and it’s at the core of Eloqua functionality. You can get even more from your Oracle Eloqua instance when you include all your marketing channels. Just make sure you integrate, automate and measure them to better understand the full ROI impact of your campaigns.   3 Powerful Non-Email MarketingRead more

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

In order to keep your data clean and usable, it is fairly common to want to determine if a new Contact in your Eloqua system is part of an existing Account in your CRM system. Here is where the concept of Company Matching comes in. Some examples of when you may need/want to match ContactsRead more

Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address.  Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality. Your customers aren’t bound by these rules. There are casesRead more

Full campaign attribution for anonymous visitors Full campaign attribution has been as mythical as a Unicorn and just as elusive.  It’s been made even more so by modern marketing techniques. Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns.  When measuring campaign effectiveness, you want to be able to ascribeRead more

Oracle recently announced they are decommissioning Eloqua Cloud Connectors and Cloud Components.  Their announcement is jam-packed with information, but some of it could be confusing, so we wanted to clarify some of the key elements. Cloud Connectors deprecation only applies to Cloud Connectors used in a Campaign Canvas or Cloud Connectors built by Oracle EloquaRead more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Gold Level Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-boxRead more

We’ve been helping more of our customers with Marketing Automation Process Definition lately.  It seems obvious… well done, marketing automation gets quite complicated.  When you add in Executive Change, Software Upgrades, Personnel Turnover, and just plain old communication, keeping on top of the new world of Eloqua and CRM and maybe a couple of otherRead more