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Depending on your experience, marketing automation conjures up one or two mental images: For newer marketers, they see it as a bright shiny object with limitless possibilities. And then for experienced marketers, they remember past failures they don’t want to repeat. In reality, the more effective way forward lies somewhere in between these two extremes.Read more

  Sending Personalized Customer Communication with Eloqua Custom Objects With Eloqua Custom Objects (CO), you can easily segment and send hyper-personalized, time-appropriate customer communication. Consider, for a moment, a recent email, website experience, or web advertising you clicked on.  Do you recall why you found the content compelling enough to respond?  Perhaps it was aRead more

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.

Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. Long may it last as an essential channel for customer engagement. But in the new age of Customer Experience Management (CXM), it struck me that it hasn’t evolved to keep pace with spiraling customer expectations and legislativeRead more

Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands? 

  Key Steps for Improving Eloqua Segmentation The first page in your marketing operations playbook probably stresses the three R’s: Get the right message to the right people at the right time.  And it goes without saying that sending an email that isn’t timely or relevant won’t generate the desired results. For your campaign toRead more

  As a Marketing Automation professional, you deal with data all the time.  Your data comes from a wide variety of sources including Form Submissions, Lists, and other systems.  Sometimes, the data is not in the format you want or need. For example, you might have two fields that you want to combine into oneRead more

It doesn’t matter about your fabulous product. Your inspiring content is all for naught. Brilliantly creative marketing campaigns go unappreciated. All because of one fateful word.

  What are we doing now – Many Eloqua users uploads lists and many of those lists are used to directly create campaign responses.  Eloqua has a very slick methodology for creating campaign responses from lists – you simply go to the campaign, upload a list, and voila, you have created campaign responses.  This isRead more

You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation. Why You Need To Have Marketing Experiments According to G2 Crowd, a business software reviews website, there are more than 150Read more