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Marketers know that Oracle Eloqua Custom Objects (COs) can do quite a bit when used correctly. As an Oracle Partner company, we get a lot of questions about what you can do with the data stored in COs. And we have good news! Eloqua’s Program Canvas, introduced in 2016, gives you plenty more options thanRead more

Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. You can get even more from your Oracle Eloqua instance when you include all your marketing channels – and when you take the time to properly integrate, automate, and measure them. Let’sRead more

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.

When a leading financial services company needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing. In early 2021, their VP of Marketing initiated a thorough review of their current MarTech stack. The decision was made to modernize all of their marketing systems, including theirRead more

Businesses prioritize finding new leads and new business. The marketing department works overtime to attract interest, sales pushes to close the leads, and both celebrate their success at capturing new business. They then quickly move on to hunting for the next sale. This can certainly help the company’s profits. But what’s wrong with this picture?Read more

Uploading data into marketing automation systems like Oracle Eloqua can quickly become complicated. As marketers know, there’s far more to the process than just clicking a button. Some data might be in the wrong format and need to be converted. Other data might overwrite important information when uploaded and requires creating additional columns for processing.Read more

Every marketer knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong message at the wrong time, especially when your target audience has moved on to the next stage ofRead more

In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more