How to Manage Your Email List to Increase Open Rates & Boost ROI

When sending marketing communications to your target audience, it’s important to have an active email list. Active emails are contacts that engage with your content and act on your offers, which leads to greater ROI, increased revenue and overall email marketing success. Not everyone on your email list will engage with your content or buyRead more

Stop Losing Subscribers: How to Improve Your Email Marketing Strategy

Email marketing is an essential part of the marketing strategy for most businesses. However, it can be frustrating when people unsubscribe from your email list, especially when you have put a lot of effort into growing your list and creating content for your subscribers. But unsubscribes are inevitable, and there are several reasons why theyRead more

Writing Eye-Catching Subject Lines for Email Marketing

Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email. In this article, we will explore the importance of email subject lines and provide ten actionable tips to craftRead more

The Critical Role of a Marketing Technologist

Modern marketing relies on technology to produce and distribute promotional materials. Obviously, this means professional marketers need to have a working knowledge of the technology they use every day and how best to leverage it. However, this knowledge alone isn’t necessarily enough. The intersection of marketing and technology has created the need for a newRead more

Balancing Self-Promotion with Positive Customer Experience

Marketing is all about getting your brand in front of potential customers, but the key is to do so in a way that doesn’t turn them off. Spamming is a common problem for many businesses, but what about our own marketing strategies? Are we guilty of the same mistake? 4Thought Marketing believes that the keyRead more

5 Common Lead Generation Mistakes and How to Fix Them

Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?” In this blog post, we’ll explore some common lead generation mistakes and offer solutions to help you improve your results. 1. Talking About the Wrong Topics It may seem obvious, butRead more

Best Practices for Email Preference Centers

Marketing emails unfortunately come with a negative reputation. Consumers often complain about receiving too many, too often. But with the immense advertising potential (not to mention ROI) that email marketing tends to bring, it’s not a method most companies can afford to ignore or significantly scale back. So, how do you get your contacts toRead more

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Choosing the right model is important to ensure that organizations’ revenue processes are efficient. Let’s take a look at the two methods and which one is more appropriate for your business. Definition of Lead-Based Marketing Lead-based marketing tends to focus onRead more