Why Compliance is a Huge Opportunity for Marketers

In the past few years, we’ve seen a seismic shift in how consumers feel about their personal information.  They’ve seen their information exploited for financial and political gain.  Tech companies increasingly innovate new ways to gather information.  And with the lack of oversight, devise ingenious if perhaps diabolical methods to track, collect, and leverage asRead more

Marketing’s New “P” Privacy

As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people.  But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.

CASL: Countdown Checklist for Full Implementation

 CASL Update 5/1/18: Although it was in question for some time, the Canadian Government has reaffirmed that the “Private Right of Action” is still effective.  One legal interpretation can be read here On July 1, 2017, the private right of action came into force for the Canadian Anti-Spam Legislation – or CASL. Before this date, onlyRead more