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How to Develop an Effective Marketing Email Template

A well-designed marketing email template can make or break a campaign. A detailed template provides a solid foundation and ensures each element required for the email has been captured. When designing an email for clients, communication is key – and one of the best ways for the client to communicate their needs is to useRead more

Are You Overlooking Eloqua’s Page Tagging Abilities?

We frequently work with customers to improve their marketing strategy and online presence. A significant part of this involves guiding marketers to explore Eloqua’s “hidden” features that they may not be leveraged to their full capabilities, or might not even be aware of. You likely have a customer segmentation system based on past purchases orRead more

Tips for Balancing In-House Marketing Teams vs. Agencies in 2022

The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.

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Data Privacy and Compliance

Data privacy and compliance regulations are here to stay We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the  California Consumer Privacy Act (CCPA) is the next exercise we get to manage.  But wait, there’s more.  Soon, most countries will enforce theirRead more