Have you ever wanted to build a targeted list (a segment) in the Oracle Eloqua system to find all of your contacts who have purchased one product, but haven’t yet purchased a second, separate product?
Or wanted to send to everyone who has a renewal for their product an email for each product a month before the renewal for that product is due?
What if you just want to store more information in Eloqua than is allowed in the Contact table?
If you are the primary Oracle Eloqua user in your organization, you or someone from your company may have stumbled upon similar uses cases – and you may have felt that there was no way to meet these needs.
Then, again, you may have remembered from one of your early Oracle Eloqua trainings or through research that Custom Objects are a great solution to many data challenges. Custom Object tables in Oracle Eloqua are true heroes. They can solve these and many more of the data concerns that you and many other marketers encounter.
Oracle Eloqua is a very powerful tool with many “Out of the Box” (OOTB) features that help you – as a marketer – find the right people with whom you want to interact via email marketing.
But there are many situations where the OOTB functionality falls short. And this is where Custom Objects can come to the rescue– in fact, these sorts of scenarios are exactly why Custom Objects were included in Eloqua.
Custom Objects can not only solve for the above cases, there are hundreds of ways you can enhance the value of your Eloqua system. Once you start using Eloqua Custom Objects, you won’t look back. The ways to use them are only limited by your imagination.
Take a look at our white paper 6 Ways to Create a Marketing Data Powerhouse in Eloqua for a deeper dive into Custom Objects; why you need them; how to use them; and real use cases that demonstrate how they can solve problems on your want list.