You expect your Marketing Automation (MA) platform -like the Oracle Marketing Cloud- to do what it was designed to do regardless of the data being fed into it. However, just as a car won’t run well on bad gas, your Eloqua – no matter how sophisticated – won’t do its job if you gum up the works with dirty data.
In this white paper you will learn:
- What ‘Dirty Data’ Really is
- What Does Dirty Data Look Like?
- How Dirty Data Costs More Than JUST Leads
- What Causes Bad Data and How Does it Get Into Eloqua?
And much more…
You have two options; you can ignore dirty data, or Fill Out this Form and take the correct long-term precautions to keep your marketing machine clean.