In our free, informative new whitepaper entitled “Creating Content Without Creating Content” we explore how organizations can create mounds of content and spread it significantly out through multiple email marketing campaigns, by simply repurposing content that is already there.
If Your Organization is Over One Year Old – You Have As Much Content As You Need
There are a lot of content marketing tactics out there, many of which center on how to create and market content assets. However, what a lot of organizations fail to look at is the mounds of content that already exists internally.
Content such as the following:
- Webinars / Video Training
- Internal Guides
- Blog Posts
- Internal Data
- Power Point Presentations for Meetings/Briefings
All of this content, whether internal, online, or for promotional purposes can be recycled and re-written to fit multiple email nurturing campaigns and to also be re-created to become content assets, in the senses that they are incentives to opt-in or take other particular actions.
This gets rid of the burden of marketing and sales departments having to constantly create content, and instead allows them to use what is already there to create multiple long-lasting campaigns.
A Single Piece of Content Can Be Stretched
Even when organizations realize that content can be repurposed or recycled, they tend to use the entire content asset they have in a single campaign. Rather than do this, you can simply break up a single content asset, re-write it, and stretch it out.
Think about it like this – if you could take a gallon of gasoline, add water, and turn it into three gallons, you could save a lot of money. Of course, your car won’t run on this, but fortunately, when it comes to content, you have the capability to divide and dilute without losing value.
To learn the specific content marketing tactics and how to slice, dice, and dilute content without losing value, click here to download the new whitepaper “Creating Content Without Creating Content”.