It’s safe to say that most people have had their fair share of dating experiences. You live, and you learn. In our new, free whitepaper report, “How to Date Your Customers: An Email Marketing Love Story” we explain how the best practices in the dating world applies similarly to better email marketing engagement.
Don’t Be Desperate
It’s safe to say that, if you’re going out on a date with somebody, you both are looking for something similar, which is most likely a long-term relationship with somebody you like, enjoy, and trust.
This is similar to the brand/customer dynamic. And, your goal as a brand, is not to blow your chances on your first communication. And, subsequently, to ensure that you don’t blow your chances for continued communication after that first date is over.
This all comes down to striking the right balance between voicing your intentions without sounding desperate or clingy, while at the same time expressing interest in following up without seeming overwhelming.
Follow Up With Tact
After your initial contact (your first date) you’ll want to also make sure you don’t come on too strong for additional contact (a second date, in other words). There are three primary ways people send follow-up email sequences in order to ensure they are sending emails at the right frequency.
- Straight line
We recommend using the Fibonacci sequence. For detailed information on each of these follow-up sequences as well as how you should initiate and maintain contact with prospects during nurturing campaigns download our comprehensive new report, “How to Date Your Customers: An Email Marketing Love Story” now.