San Francisco, CA – January 16, 2014 – 4Thought Marketing has released a version of its 4Bridge Integration engine, linking Eloqua to the Microsoft Dynamics CRM 2013 release, for both the online and on-premises versions of the product.
This integration features a user-friendly interface, simple drag-and-drop field mapping, automatic alerts, 24/7 monitoring, transaction history, and much more.
Eloqua-to-CRM integrations enable both sales and marketing departments to reap the benefits of the detailed information about prospect and customer activities that Eloqua provides:
- Sales and marketing alignment, in which sales teams may be provided with information about customer activities almost immediately, in turn enabling fast and relevant responses that lead to greater incremental sales.
- “Closed-loop reporting” (CLR) in which marketers are able to calculate “return on investment” (ROI) for their efforts, when sales and sales opportunities are linked (within Eloqua) to the original marketing campaigns.
4Thought Marketing’s 4Bridge product links Eloqua to a broad number of CRMs, including NetSuite, Sage, Sugar, SalesLogix, OracleDB, SqlServerDB, Leads360, AWS RDS (MySql), and others.
4Thought Marketing is an Eloqua Certified Gold Partner and an Oracle Gold Partner that specializes in providing add-on products and services for the Oracle Eloqua Marketing Cloud. Services include standard and non-standard CRM integrations, nurturing and lead-scoring programs and marketing automation strategy and implementation consulting.
Press Release Contact: David Sibaja, Press Relations, 4Thought Marketing. Contact at 408-622-0095.