At 4Thought Marketing we’ve evolved “Talk Like a Pirate Day” to also include “Market Like a Pirate Day.” What does this mean?
Segment Like a Pirate
It’s a great opportunity to ask questions like:
- What beachheads do we hold?
- Which ones are next closest and hold the most treasure?
- How can our Eloqua Email Cannon be best aimed to own that new territory?
Take Risks Like a Pirate!
The marketing campaigns you hear about… the ones that are new and unique and noteworthy are all because someone took a calculated risk. What does that mean for you? Can you be the first in your market to take Video to a new level? Social Media? Has no one in your company really owned cross-sell/up-sell before? Where is the new territory you can take a reasonable risk to reach??
In marketing this is called the “First Mover Advantage” and here’s a great article and pirate related cartoon about it!
Use Every Resource Available
Pirates always want more! But they also use anything and everything they have at hand to win the battle. They don’t expect pomp and circumstance and formal chains of command to win the day. They know that often it’s about rolling up your sleeves, getting your hands dirty and gettin’ the job done!
Have Fun While Ye be Plunderin’!
Sometimes swilling Grog with the crew is just what’s needed to come up with a killer insight for your next campaign. And even if all you have is fun, the friendship and camaraderie will help, the next time there’s a battle to be fought or an urgent deadline to meet.