888-ELOQUA4 (888-356-7824)
info@4ThoughtMarketing.com
Oracle CX Marketing Experts
4Thought Marketing4Thought Marketing4Thought Marketing4Thought Marketing
  • Home
  • Products
    • Compliance Apps for Oracle Eloqua
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
    • 4Bridge CRM Integration Engine
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • Team
    • Clients
    • Testimonials
    • Partners + Certifications
      • Partners
      • Certifications
    • Careers
  • Blog
  • Resources
  • Contact Us

MKTG Segmentation Types: What Salvador Dali Knew

    Home Cross-Stack Segmentation MKTG Segmentation Types: What Salvador Dali Knew

    MKTG Segmentation Types: What Salvador Dali Knew

    By 4Thought Marketing | Cross-Stack Segmentation | Comments are Closed | 6 October, 2015 | 0

    In our new, free comprehensive report, “Marketing Segmentation Secrets: What Salvador Dali Knew” we discuss the process of what really makes a marketing masterpiece from the perspective of one of the 20th century’s most eccentric painters.

    So, what did Salvador Dali know about marketing segmentation?

    • The importance of visually conceptualizing BEFORE putting paint to canvas
    • The value of slicing and dicing processes by starting out small with multiple aspects of the bigger picture – sketches, pallet selection, lighting direction
    • Laying out and selecting the correct tools for the job

     Marketers do the same thing – we slice and dice data through segmentation to paint a picture of our ideal market and create a masterpiece of a campaign.

    Marketers Segmented Better 20 Years Ago

    The advantage that Salvador Dali had when going through the segmentation process to create a masterpiece is the same advantage marketers 20 years ago had – the ability to manually rearrange data on a visual level.

    Today, we have marketing tools that are 10x more advanced than 20 years ago, but all of them are text-based. The limited visual tools that we do have (pie charts and bar charts) do not integrate with our CRM and marketing automation tools to any drag-and-drop capacity.

    In other words, technology has progressed, but our ability to segment is stuck in the stone-age.

    Bringing Back The Venn Diagram

    Today’s textually-based segmentation tools and software not only take a ton of time and effort to implement, most marketers simply do not have the time or skills to spend on them. Not only that, most small to mid-level companies do not have the money to invest in a team of people who have spent their entire life and career learning to manipulate data for specific programs

    It seems as if we’ve forgotten the simple, visual tools for marketing segmentation marketers have been using for decades prior, such as the almighty Venn Diagram – a tool economists and marketers learned to utilize back in college, but that is strangely absent from today’s segmentation processes.

    Bringing Back Responsive Visuals and Streamline Integration

    Find out how 4Thought Marketing is bringing segmentation out of the stone age by providing visual segmentation tools that easily integrate with marketing automation and CRM software. Salvador Dali and marketers of the past would be proud. Oh yeah – and your job is about to get a whole lot easier.

    Click here to download the free comprehensive report, “Marketing Segmentation Secrets: What Salvador Dali Knew”

     

    Digital Marketing, eloqua, marketing automation

    Related Post

    • Decoding The B2B Buying Cycle 2

      Decoding The B2B Buying Cycle

      By 4Thought Marketing | Comments are Closed

      When people are making the decision to buy from you, they’ll typically be in one of five stages of what’s called the “B2B Buying Cycle” (or B2C depending on your business). In our new free, comprehensiveRead more

    • How to Date Your Customers For Better Email Marketing

      By 4Thought Marketing | Comments are Closed

      It’s safe to say that most people have had their fair share of dating experiences. You live, and you learn. In our new, free whitepaper report, “How to Date Your Customers: An Email Marketing Love Story”Read more

    • How to Create Content Without Creating Content

      By 4Thought Marketing | Comments are Closed

      In our free, informative new whitepaper entitled “Creating Content Without Creating Content” we explore how organizations can create mounds of content and spread it significantly out through multiple email marketing campaigns, by simply repurposing contentRead more

    • The Benefits of Nurturing While Selling

      By 4Thought Marketing | Comments are Closed

      Many people consider marketing automation lead nurturing to be something that’s done BEFORE selling and that the two processes should be separate from each other. However, in our new free, comprehensive white paper, “Should YouRead more

    • What Sales & Marketing Can Learn from ‘The Jetsons’?

      By 4Thought Marketing | Comments are Closed

      Historically, marketing and sales departments have always had problems getting on the same page. It’s a lot like the cartoon the Jetsons and the feud between Cogswell’s Cogs and Spacely’s Sprockets – two similar processesRead more

    Recent Posts

    • Checklist for Expanding Oracle Eloqua to New Business Units
    • Shared Email Addresses and Eloqua – Top 5 Considerations to Get it Right
    • Checklist for Choosing an Eloqua Marketing Agency
    • Append Field Cloud App Adds Support for More Fields
    • Email Related Contact Cloud App

    4Thought Marketing

     4Thought Marketing

    We help Oracle CX Marketing Customers Accelerate Time to Value.

    Oracle Marketing Cloud

    Manage Your Subscriptions

    Contact Us

    Phone:
    888-ELOQUA4 (888-356-7824)

    Email:
    info@4ThoughtMarketing.com

    en English
    zh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish

    Copyright © 2009-2021 4Thought Marketing. All Rights Reserved | Privacy

    • Home
    • Products
      • Compliance Apps for Oracle Eloqua
      • Oracle Eloqua Cloud Apps
      • Visual Segmentation – 4Segments
      • 4Bridge CRM Integration Engine
    • Services
      • Privacy Compliance Consulting
      • Strategic Services Offerings
        • Marketing Automation Plan (MAP)
        • Funnel Framework
        • Nurture Foundation
        • Segmentation Strategy
        • Lead Scoring (Advanced)
        • Data Capture Strategy
        • KPI Reporting & Analytics
        • Campaign Strategy
        • Marketing Automation Strategy – Measure & Improve
      • Campaign Services
      • Eloqua Data Services
        • Eloqua Data Services Overview
        • Data Cleansing
        • Deduplication and Company Matching
      • Eloqua Implementations
        • Eloqua Implementations Overview
        • Eloqua SmartStart Implementation Services
        • Net Promoter Score for Oracle Eloqua
        • Lead Nurturing
      • Eloqua Health Check
    • Why 4Thought Marketing?
      • Team
      • Clients
      • Testimonials
      • Partners + Certifications
        • Partners
        • Certifications
      • Careers
    • Blog
    • Resources
    • Contact Us
    4Thought Marketing
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy