In our new, free comprehensive report, “Marketing Segmentation Secrets: What Salvador Dali Knew” we discuss the process of what really makes a marketing masterpiece from the perspective of one of the 20th century’s most eccentric painters.
So, what did Salvador Dali know about marketing segmentation?
- The importance of visually conceptualizing BEFORE putting paint to canvas
- The value of slicing and dicing processes by starting out small with multiple aspects of the bigger picture – sketches, pallet selection, lighting direction
- Laying out and selecting the correct tools for the job
Marketers do the same thing – we slice and dice data through segmentation to paint a picture of our ideal market and create a masterpiece of a campaign.
Marketers Segmented Better 20 Years Ago
The advantage that Salvador Dali had when going through the segmentation process to create a masterpiece is the same advantage marketers 20 years ago had – the ability to manually rearrange data on a visual level.
Today, we have marketing tools that are 10x more advanced than 20 years ago, but all of them are text-based. The limited visual tools that we do have (pie charts and bar charts) do not integrate with our CRM and marketing automation tools to any drag-and-drop capacity.
In other words, technology has progressed, but our ability to segment is stuck in the stone-age.
Bringing Back The Venn Diagram
Today’s textually-based segmentation tools and software not only take a ton of time and effort to implement, most marketers simply do not have the time or skills to spend on them. Not only that, most small to mid-level companies do not have the money to invest in a team of people who have spent their entire life and career learning to manipulate data for specific programs
It seems as if we’ve forgotten the simple, visual tools for marketing segmentation marketers have been using for decades prior, such as the almighty Venn Diagram – a tool economists and marketers learned to utilize back in college, but that is strangely absent from today’s segmentation processes.
Bringing Back Responsive Visuals and Streamline Integration
Find out how 4Thought Marketing is bringing segmentation out of the stone age by providing visual segmentation tools that easily integrate with marketing automation and CRM software. Salvador Dali and marketers of the past would be proud. Oh yeah – and your job is about to get a whole lot easier.
Click here to download the free comprehensive report, “Marketing Segmentation Secrets: What Salvador Dali Knew”