In our exciting new report, “Cutting The Coconut: How Marketing Segmentation Moves Marketers Beyond Batch & Blast” we discuss how many marketers tend to hack away at campaigns with ineffective “batch and blast” techniques a lot like a coconut vendor does with a machete.
Many marketers will simply rely on volume. Yet, just like the coconut vendor hacking away at as many coconuts as possible, his blade will dull throughout the day making his job harder and more laborious.
It’s important for marketers to take a step back from their campaigns and “sharpen their blade” in order to streamline their process and get the most out of their campaigns.
So how can marketers accomplish this?
- Segment and clean their data
- Gain a better, more intimate understanding of their data by segmenting and cleaning it themselves instead of relying on third parties
- Utilize tools that make their job easier
Segmentation is low priority for many marketers because it’s difficult and time consuming
Target market segmentation takes a lot of time and effort. It also involves specialized skills that require training. This is why most marketers use their advanced marketing automation and CRM systems for the most basic, outdated batch and blast techniques. They simply lack the priority and understanding to clean and segment their data properly.
Marketing and sales departments especially are under pressure to perform, so rather than spend the time segmenting, they just blast campaigns and hope for the best.
What if there was an easier way for marketers to segment and clean data themselves?
Relying on third-party services to segment and clean data for you is a lot like hiring a limo driver your first day in a new city. Because the chauffeur is doing all the driving, the passenger is unable to gain any first-hand experience about the city itself.
However, if you were to rent a car and drive the city yourself, you would very quickly get a better idea of how it’s laid out and you would also become more intimately familiar with the city and its people as a whole.
In the new free downloadable whitepaper, “Cutting The Coconut: How Marketing Segmentation Moves Marketers Beyond Batch & Blast” we not only discuss the importance of cutting out third-party segmentation services, cleaning data, and spending more time honing and streamlining your campaign process, we also provide you access to a brand new software that puts the power of data cleansing and segmentation into the hands of marketers, allowing them to visually manipulate data, create campaigns, and immediately transfer those campaigns to their marketing automation and CRM systems without any technical knowledge whatsoever.
Click here to download the free paper now and gain access to this new software.