Oracle Eloqua 20C Release
The Oracle Eloqua 20C release is just around the corner, and it includes some exciting updates and enhancements. In today’s article, we’ll highlight some of our favorite changes. For complete details, Visit the Oracle Eloqua 20C New Feature Summary page.
Content blocks, a surprise new feature in the 20B release, received some additional love. Content blocks are an excellent tool for creating a “template” that users can easily update the text while preserving the styling. In this release, admins can now lock block styling so that marketers can only make basic content changes to images, text, etc. while preserving the prescribed look and feel. You can also add descriptions to content blocks, and the thumbnails now include shared content, dynamic content, and row background images.
A new video content cell allows you to add Vimeo or YouTube preview images in the email Design Editor. When exporting email HTML, it includes custom CSS. And you can request headers and footers when exporting HTML.
Salesforce Integration App
Since announcing the sunset of the native Salesforce integration, we’ve helped many customers move to the new App to improve performance and ensure their systems continue running uninterrupted. Oracle is working hard to bring the App closer to parity to the native integration, and this release offers several new capabilities.
- In this release, the Eloqua Contact and Account Last Modified by CRM field is now available.
- If the mailing address field length is longer than 100 characters for the Salesforce Contact, Lead or Account objects, the App will split the remaining address information into Address 2 and Address 3 fields.
- When importing, you can elect to update Eloqua object fields with new values even if the value is blank.
- You can now map Salesforce fields with a Boolean data type to Eloqua integer fields
Also, the check email address change functionality is now generally available. When running an import, the App can first check for email address changes and update any changed email addresses before the import.
Improving Cloud App Reliability
As more and more customers rely on Eloqua Cloud Apps to extend what’s possible, any records that get stuck are a problem. In many cases, a common workaround is moving contacts to a previous step and re-activating the campaign. However, with hundreds of campaigns running, it’s challenging to spot stuck records quickly. Oracle recognized the issue and included changes in Oracle Eloqua 20C Release to address the issue.
As Oracle Eloqua Cloud App developer ourselves, we’re very excited about the new retry functionality. In the past, when an app encountered an error, Eloqua would immediately retry the notification URL in rapid succession. The result was stuck records since Eloqua had tried but failed to reach the App. However, the retry was just too quick, so now instead of retrying immediately, Eloqua will retry the notification URL over an approximately 8-hour period. At first, the delay will be a second or two, then slightly longer each time.
Also, Oracle improved the error status messages making it easier to identify the specific problem and take appropriate action to address the issue. By enhancing the retry process and error messages, the number of stuck records should decrease significantly, even eliminated.
Other Tech Stuff
Program Canvas is much improved since its release, but still, it’s not yet at parity with Program Builder. The Oracle Eloqua 20C Release adds the ability to add or move a contact to a program on the Program Canvas directly from Program Builder.
If you’re looking for more information, we recommend visiting the Oracle Eloqua 20C Release customer briefing page. The product management and marketing team do a great job of explaining the new capabilities. In addition, if you subscribe to the page, you’ll get notified when additional details are available.