Did your company try to skip the “CMO Zone?” Are you really ready to move past “The Basics?” Is the “Prospect Zone” or the “Customer Zone” better for this year’s focus?
You can waste your marketing budget and time if you don’t have a cohesive nurturing and lead management strategy. Poor pipeline definition will mean that sales won’t catch all the leads you send. And if they drop them, you better have a plan to nurture them correctly. And this doesn’t even touch the quality of data, process documentation, executive reporting, etc…
So, even though you acquired the Best-in-Class Marketing Automation system your job is not done yet. You need a plan. You need to set priorities and show the company how your role using the Oracle Marketing Cloud can impact your company. That’s why we created this infographic.
This infographic is yours: use it, download it, print it and share it with your colleagues.
Click in the image below to zoom, or click here to download it. Enjoy!