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At the start of 2018 many of us wondered whether GDPR “would stick.”  Would GDPR be enforced rigorously, or rarely?  Would other countries adopt similar laws?   And perhaps most relevant to us, how would it impact marketing automation? 2018 as a Marketing Turning Point…   Now as we start 2019, the writing appears to be onRead more

With all the hype in marketing technology, how do you find the diamonds in the rough? Start with tools and apps that build on your current tools. If you’re reading our blog, you probably use Oracle Eloqua and related Oracle sales and marketing software. To help you extend the power of those products, use ourRead more

The General Data Protection Regulation (GDPR) changed everything in marketing. You have to reinvent your entire marketing program. Not so fast. Yes, you need to make changes. Your approach to privacy and data protection needs to change.  Despite these changes, marketing fundamentals remain critical. Let’s focus on one practice in particular: making offers. How doRead more

You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation. Why You Need To Have Marketing Experiments According to G2 Crowd, a business software reviews website, there are more than 150Read more

Why delete contacts? It is always a good idea to clean up your Eloqua Contact database on a consistent basis.  Over time, many Contact records get created, and not all Contacts are created equally.  Since we pay Oracle based on the number of existing Contacts, keeping your Contact list clean is a good financial strategy.Read more

  The most significant regulatory change in online marketing is right around the corner: are you making the email mistake? Too many marketers are assuming that GDPR compliance solely relates to their email marketing. In reality, the scope is the regulation is much broader. To help you understand the implications, let’s take a broader lookRead more

Everyone in marketing knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong message at a time, especially when your target audience has moved on to the next stage ofRead more

Happy Groundhog Day!   Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?   Bill Murray, has exactly the same problem in the movie “Groundhog Day”.  He ends up mindlessly repeating the same day OVERRead more

Leverage Digital Behavior to send the Right Message at the Right Time   Pop Quiz: Sales rejected over 90% of Marketing’s Leads this quarter, what do you do? We see this a lot.  Typically, the definition of a Lead is someone with a heartbeat.  Meaning that a visitor only did one thing – like downloadedRead more

What do you want under your tree? Marketers have Wish Lists just like everyone else.  What is on your wish list this holiday season?  When you think about your Eloqua Marketing Automation tool… Wouldn’t you just love to have a clean, trustworthy and up-to-date list of contacts with whom you could communicate all of yourRead more