Blog

  Oracle Eloqua has two very powerful workflow engines –Program Canvas for Contacts and Program Canvas for Custom Objects (COs).  However, each of these tools have two glaring constraints – You are limited in your ability to add Contact records or CO records to a program based on your criteria and when you need themRead more

  What are we doing now – Many Eloqua users uploads lists and many of those lists are used to directly create campaign responses.  Eloqua has a very slick methodology for creating campaign responses from lists – you simply go to the campaign, upload a list, and voila, you have created campaign responses.  This isRead more

  There are some inherent drawbacks to using Custom Objects in Eloqua.  While it is nice to be able to store different types of data (e.g. Opportunities, Product Purchases, Policy data and much more), it is also important to be able to manipulate and use that data to meet a variety of business needs.  OneRead more

At the start of 2018 many of us wondered whether GDPR “would stick.”  Would GDPR be enforced rigorously, or rarely?  Would other countries adopt similar laws?   And perhaps most relevant to us, how would it impact marketing automation? 2018 as a Marketing Turning Point…   Now as we start 2019, the writing appears to be onRead more

With all the hype in marketing technology, how do you find the diamonds in the rough? Start with tools and apps that build on your current tools. If you’re reading our blog, you probably use Oracle Eloqua and related Oracle sales and marketing software. To help you extend the power of those products, use ourRead more

The General Data Protection Regulation (GDPR) changed everything in marketing. You have to reinvent your entire marketing program. Not so fast. Yes, you need to make changes. Your approach to privacy and data protection needs to change.  Despite these changes, marketing fundamentals remain critical. Let’s focus on one practice in particular: making offers. How doRead more

You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation. Why You Need To Have Marketing Experiments According to G2 Crowd, a business software reviews website, there are more than 150Read more

Why delete contacts? It is always a good idea to clean up your Eloqua Contact database on a consistent basis.  Over time, many Contact records get created, and not all Contacts are created equally.  Since we pay Oracle based on the number of existing Contacts, keeping your Contact list clean is a good financial strategy.Read more

  The most significant regulatory change in online marketing is right around the corner: are you making the email mistake? Too many marketers are assuming that GDPR compliance solely relates to their email marketing. In reality, the scope is the regulation is much broader. To help you understand the implications, let’s take a broader lookRead more

Everyone in marketing knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong message at a time, especially when your target audience has moved on to the next stage ofRead more