Blog

Building a Delete Contact Program for Oracle Eloqua Let’s face it; there are contacts in your Eloqua system that don’t belong there.  They take up valuable real estate, living in the dark alleys between “reachable” and “engaged” contacts.  They may think they are living rent-free, but they are not.  Even after building the “contact washingRead more

Event Integration Best Practices for Oracle Eloqua With the dramatic increase in online and virtual events in 2020, it’s more important than ever to have a well-designed integration between your event management platform(s) and Oracle Eloqua.  Many meeting, webinar, and virtual event platforms offer native integrations to Oracle Eloqua.  But that is typically where theRead more

Global Distributor Improves Leads using Upload Wizard 4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor. As part of their Marketing Technology Stack, they use Oracle Eloqua as its marketing automation platform and Salesforce for customer relationship management (CRM).  Business Challenge Every day,Read more

What is an Eloqua Data Dictionary? Whether you are an Eloqua marketing veteran or a novice, just learning the ropes using your marketing automation platform, a Data Dictionary is an indispensable tool to keep your data organized and consistent.  It’s also a great reference as your business requirements and priorities change, making discussions for newRead more

Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up AgainstRead more

Oracle Eloqua 20C Release The Oracle Eloqua 20C release is just around the corner, and it includes some exciting updates and enhancements.  In today’s article, we’ll highlight some of our favorite changes.  For complete details, Visit the Oracle Eloqua 20C New Feature Summary page. Email Improvements Content blocks, a surprise new feature in the 20BRead more

Leverage Digital Behavior to send the Right Message at the Right Time Pop Quiz: Sales rejected over 90% of Marketing’s Leads this quarter, what do you do? We see this a lot.  Typically, the definition of a Lead is someone with a heartbeat.  Meaning that a visitor only did one thing – like downloaded anRead more

Collecting and Using Customer Information at the Correct Time In the past, marketers could collect information and use it over and over again in perpetuity. In digital marketing, a prospect might join an email list, or submit a form to download a white paper and then end up receiving a wide variety of unrelated marketingRead more

Top 8 Privacy Compliance Topics for 2020: Part 3 In our previous blog post, we covered the third and fourth key topics in our eBook, “Top 8 Privacy Compliance Topics for 2020.  And in this blog post, we’ll cover the next two: Importance of Internal Socialization and Coordination, and Privacy Compliance is a like aRead more

Top 8 Privacy Compliance Topics for 2020: Part 2 In our previous blog post, we covered the first two topics of our eBook, “Top 8 Privacy Compliance Topics for 2020.”  In this blog post, we’ll cover the next two topics: Marketing Should Be Leaders with Privacy Compliance Taking Action is the Only Option Marketing ShouldRead more