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  In our last article, we spoke about the impact of not having or an incomplete compliance monitoring solution.  In today’s post, we’re going to talk about our next common mistake: too many marketing automation tools. Too Many Marketing Automation Tools In the past decade, there has been an explosion in the marketing software industry.Read more

In our last article, we spoke about the importance of an inbound marketing strategy.  In today’s post, we’re going to talk about our next common mistake: missing or incomplete compliance monitoring. Missing or Incomplete Compliance Monitoring GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA)Read more

In our last article about common marketing automation mistakes, we spoke about the importance of personalization testing and a checklist to ensure consistent quality.  In today’s post, we’re going to talk about our next common mistake: no inbound marketing strategy. Inbound Marketing Strategy What can your marketing automation platform deliver without leads? Nothing! Optimizing settings,Read more

  Did Someone Say Oracle Eloqua Merge Contacts? Yes, your eyes are not deceiving you.  Up until this very moment, you probably only imagined, wished, even begged for an easy way to merge contact records and preserve activity history.  Since 2015, over 4,300 Eloqua users upvoted this idea on TopLiners. Let that sink in:  MergeRead more

Have you ever received an email that began, “Dear FNAME?”

It is astonishing that such basic personalization mistakes still happen.

Having a segmentation strategy has always been a marketing basic.  In our last article, we spoke about the importance of good segmentation.  Long before Eloqua, or even the internet, identifying your top, key audiences and what messages you should convey to them has been core to marketing.  And of course, many still do this today,Read more

Depending on your experience, marketing automation conjures up one or two mental images: For newer marketers, they see it as a bright shiny object with limitless possibilities. And then for experienced marketers, they remember past failures they don’t want to repeat. In reality, the more effective way forward lies somewhere in between these two extremes.Read more

  With Eloqua Custom Objects (CO), you can easily segment and send hyper-personalized, time-appropriate customer communication. Consider, for a moment, a recent email, website experience, or web advertising you clicked on.  Do you recall why you found the content compelling enough to respond?  Perhaps it was a seasonal offer, arriving within an appropriate time window. Read more

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.

  Privacy and Compliance Consulting Services   Consumer privacy and compliance regulations are here to stay.  We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the  California Consumer Privacy Act (CCPA) is the next exercise we get to manage.  But wait, there’sRead more