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Everyone in marketing knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong message at a time, especially when your target audience has moved on to the next stage ofRead more

Happy Groundhog Day!   Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?   Bill Murray, has exactly the same problem in the movie “Groundhog Day”.  He ends up mindlessly repeating the same day OVERRead more

Leverage Digital Behavior to send the Right Message at the Right Time   Pop Quiz: Sales rejected over 90% of Marketing’s Leads this quarter, what do you do? We see this a lot.  Typically, the definition of a Lead is someone with a heartbeat.  Meaning that a visitor only did one thing – like downloadedRead more

What do you want under your tree? Marketers have Wish Lists just like everyone else.  What is on your wish list this holiday season?  When you think about your Eloqua Marketing Automation tool… Wouldn’t you just love to have a clean, trustworthy and up-to-date list of contacts with whom you could communicate all of yourRead more

Whether your company sells products, services or a bit of both, your marketing and sales funnel provides the lifeblood for continuing success. Duh. If you’re a CMO or CSO, you want to be able to make strategic –and sometimes tactical – decisions or adjustments based on what is happening in all stages of the customerRead more

  Have you ever wanted to build a targeted list (a segment) in the Oracle Eloqua system to find all of your contacts who have purchased one product, but haven’t yet purchased a second, separate product? Or wanted to send to everyone who has a renewal for their product an email for each product aRead more

Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what do you measure in order to answer? For a marketing manager, it’s critical to present meaningful data and make sure the team’sRead more

  Are you leaving money on the table? Many organizations are obsessed with getting new purchases and new business. They push marketing to generate leads, they push sales to close leads, and they justify any success with how many new sales and new customers they have coming in. Once they close a sale, they immediatelyRead more

Include specialized information to achieve better conversion   Whether you’re already using more advanced segmentation or still in ‘batch-and-blast’ mode, here are 5 information source stars that can help you target for better conversion in your outbound and cross-channel marketing. The more specifically you address your contacts’ needs, the more likely your message will resonateRead more

Email marketing: all marketers use it and it’s at the core of Eloqua functionality. You can get even more from your Oracle Eloqua instance when you include all your marketing channels. Just make sure you integrate, automate and measure them to better understand the full ROI impact of your campaigns.   3 Powerful Non-Email MarketingRead more