Blog

The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.

In the past few years, we’ve seen a seismic shift in how consumers feel about their personal information.  They’ve seen their information exploited for financial and political gain.  Tech companies increasingly innovate new ways to gather information.  And with the lack of oversight, devise ingenious if perhaps diabolical methods to track, collect, and leverage asRead more

      Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange newRead more

Plan For Your Eloqua SFDC Integration App Migration Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021.  If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when to migrate to the new SFDC Integration App. Why is Oracle MakingRead more

As marketing professionals, we’ve all grown up with the four Ps of marketing – product, price, placement, and promotion.  But now there’s a fifth P of marketing in town, and it’s perhaps the most important one of all; Privacy.

Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family. Custom Object Regex and Custom Object Count.  Let’s take a closer look at each of them. CO Count Cloud App Imagine your in a meeting with the product team discussing a new project.  They want to email customers about an upcoming change to theirRead more

An Eloqua marketing campaign checklist is a great way to ensure successful campaign execution. In today’s post, let’s explore a typical challenge: an under-performing campaign and how following a checklist during planning can significantly improve your chances for success. Setting the Stage You have an event next week, and the sign-ups are below expectations. Yikes!Read more

Relying Exclusively on Internal Marketing Automation Expertise In our last article, we spoke about having too many marketing automation tools.  In today’s post, we’re going to talk about our last common mistake in this series: Relying Exclusively on Internal Marketing Automation Expertise. The Silent Business Killer Once you become comfortable with marketing technology, you runRead more

  In our last article, we spoke about the impact of not having or an incomplete compliance monitoring solution.  In today’s post, we’re going to talk about our next common mistake: too many marketing automation tools. Too Many Marketing Automation Tools In the past decade, there has been an explosion in the marketing software industry.Read more

In our last article, we spoke about the importance of an inbound marketing strategy.  In today’s post, we’re going to talk about our next common mistake: missing or incomplete compliance monitoring. Missing or Incomplete Compliance Monitoring GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA)Read more