Blog

Collecting and Using Customer Information at the Correct Time In the past, marketers could collect information and use it over and over again in perpetuity. In digital marketing, a prospect might join an email list, or submit a form to download a white paper and then end up receiving a wide variety of unrelated marketingRead more

Top 8 Privacy Compliance Topics for 2020: Part 3 In our previous blog post, we covered the third and fourth key topics in our eBook, “Top 8 Privacy Compliance Topics for 2020.  And in this blog post, we’ll cover the next two: Importance of Internal Socialization and Coordination, and Privacy Compliance is a like aRead more

Top 8 Privacy Compliance Topics for 2020: Part 2 In our previous blog post, we covered the first two topics of our eBook, “Top 8 Privacy Compliance Topics for 2020.”  In this blog post, we’ll cover the next two topics: Marketing Should Be Leaders with Privacy Compliance Taking Action is the Only Option Marketing ShouldRead more

Key Privacy Compliance Topics for 2020 At 4Thought Marketing, we believe companies should view privacy compliance laws and regulations not as a necessary burden, but as an opportunity to build a foundation for creating better, more profitable customer experiences built on privacy compliance.  Market leaders who embrace consumer’s demand for greater control over their dataRead more

The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.

In the past few years, we’ve seen a seismic shift in how consumers feel about their personal information.  They’ve seen their information exploited for financial and political gain.  Tech companies increasingly innovate new ways to gather information.  And with the lack of oversight, devise ingenious if perhaps diabolical methods to track, collect, and leverage asRead more

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

Plan For Your Eloqua SFDC Integration App Migration Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021.  If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when to migrate to the new SFDC Integration App. Why is Oracle MakingRead more

As marketing professionals, we’ve all grown up with the four Ps of marketing – product, price, placement, and promotion.  But now there’s a fifth P of marketing in town, and it’s perhaps the most important one of all; Privacy.

Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family. Custom Object Regex and Custom Object Count.  Let’s take a closer look at each of them. CO Count Cloud App Imagine your in a meeting with the product team discussing a new project.  They want to email customers about an upcoming change to theirRead more