In our free new, comprehensive report, “Plan Your Eloqua Implementation Like a Dinner Party” we explain the three primary Eloqua implementation options 4Thought Marketing offers, which are as follows:
- Customer Led Implementation
- Tactical Implementation
- Strategic Implementation
So, what does choosing the right implementation have to do with a dinner party?
Think about it like this – when someone plans anything (in this case a dinner party) the first thing they have to consider is how much of the planning and execution they want to handle themselves. Or – better yet – how much of the planning and execution are they knowledgeable enough to handle themselves?
Take a customer-led Eloqua implementation for example.
Customer Led Eloqua Implementation
This is a very down-and-dirty implementation that only lasts ten hours. It’s a little like hiring a chef and telling that chef exactly what you want them to do – the ingredients you want them to pick out, the sauces you want them to make, and every little tiny miniscule detail of the dinner down to the napkin rings (along with your grandmother’s secret recipe).
Yet, you leave it up to the chef to cook the actual food because, even though you know what you want, the chef is better at ensuring the food doesn’t get burnt. In other words – you have the vision and they operate the stove.
What About Tactical and Strategic Implementations
In short, a tactical implementation is all about moving data from one database to another while strategic implementation also takes into account the literal systems and processes that makeup each database on both the Eloqua and CRM sides.
So, which Eloqua implementation option is right for you and your needs?
To find out, click below to download the free comprehensive report
By the end of it you’ll know which “chef” is right for your main event.