Eloqua Cloud Apps

Anonymous Campaign Attribution


Improve campaign engagement measurement by associating previously anonymous visitor activities to contacts

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Connect Anonymous Visitor Activities to Contacts After Form Submission

Today’s buyers spend 70% of their time researching products before they ever contact the seller. That means a lot of your social, paid, and organic website traffic is anonymous. However, Eloqua tracks anonymous web traffic generated by display ads, social media, video, and other responses as visitors. And then, these visitors become known contacts once they submit a form. The Anonymous Campaign Attribution Cloud App associates these campaign responses to the contact, providing a more complete view of their entire campaign engagement.

Key Benefits

  • Measure campaign effectiveness by including formerly unknown visitor activities
  • Report full campaign attribution and ROI
  • Take corrective measures


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  • Each Eloqua instance requires a separate cloud app license.
  • Each cloud app license includes a reasonable usage limitation of 250k records processed per day and up to 5 app instantiations per cloud app. Higher usage tiers are available at extra cost.
  • Many to One and Embed CO Records in Email Table apps include up to 100 instances.
  • Lifetime licenses require an annual hosting fee of 10% of list price starting in year two.
  • For additional license details, please review the Cloud Services User Agreement.