Eloqua Cloud Apps

Anonymous Campaign Attribution

$1,620$5,670

Improve campaign engagement measurement by associating previously anonymous visitor activities to contacts

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Description

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Connect Anonymous Visitor Activities to Contacts After Form Submission

Today’s buyers spend 70% of their time researching products before they ever contact the seller. That means a lot of your social, paid, and organic website traffic is anonymous. However, Eloqua tracks anonymous web traffic generated by display ads, social media, video, and other responses as visitors. And then, these visitors become known contacts once they submit a form. The Anonymous Campaign Attribution Cloud App associates these campaign responses to the contact, providing a more complete view of their entire campaign engagement.

Key Benefits

  • Measure campaign effectiveness by including formerly unknown visitor activities
  • Report full campaign attribution and ROI
  • Take corrective measures

Documentation

Blog Post

  • Each Eloqua instance requires a separate cloud app license.
  • Each cloud app license includes a reasonable usage limitation of 250k records processed per day and up to 5 app instantiations per Eloqua instance. Higher usage tiers are available at extra cost.
  • For additional license details, please review the Cloud Services User License Agreement.