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Connect Anonymous Visitor Activities to Contacts After Form Submission
Today’s buyers spend 70% of their time researching products before they ever contact the seller. That means a lot of your social, paid, and organic website traffic is anonymous. However, Eloqua tracks anonymous web traffic generated by display ads, social media, video, and other responses as visitors. And then, these visitors become known contacts once they submit a form. The Anonymous Campaign Attribution Cloud App associates these campaign responses to the contact, providing a more complete view of their entire campaign engagement.
- Measure campaign effectiveness by including formerly unknown visitor activities
- Report full campaign attribution and ROI
- Take corrective measures