Eloqua Cloud Apps

State Normalization


Standardize state or province values using your company’s or a built-in standardization list

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Converts common state misspellings to a standard format

The State Normalization Cloud App helps improve data quality by ensuring state names follow a specific format, correcting spelling mistakes and other non-standard variations.

Key Benefits

  • Improves data quality by standardizing field values for segmentation
  • Use the built-in list or create your own
  • Each Eloqua instance requires a separate cloud app license.
  • Each cloud app license includes a reasonable usage limitation of 250k records processed per day and up to 5 app instantiations per cloud app. Higher usage tiers are available at extra cost.
  • Many to One and Embed CO Records in Email Table apps include up to 100 instances.
  • Lifetime licenses require an annual hosting fee of 10% of list price starting in year two.
  • For additional license details, please review the Cloud Services User Agreement.