Connect Anonymous visitor activities after form submission
Today’s buyers spend 70% of their time researching products before they ever contact the seller. That means a lot of your social, paid, and organic website traffic is anonymous. However, Eloqua tracks anonymous web traffic generated by display ads, social media, video, and other responses as visitors. And then, these visitors become known contacts once they submit a form. The Anonymous Campaign Attribution Cloud App associates these campaign responses to the contact, providing a more complete view of their entire campaign engagement.
Improve campaign engagement measurement by associating previously anonymous visitor activities to contacts
Measure campaign effectiveness by including formerly unknown visitor activities
Report full campaign attribution and ROI
Take corrective measures