Improve data quality by merging duplicate contact records while preserving historical activities*.
Duplicate Contact Challenge
Over time, duplicate contacts creep into Eloqua. The most common example is when individuals move between companies and change email addresses. Another is when receiving data from social media platforms. Instead of receiving a business email address, you get their @gmail.com or @outlook.com address.
Merge Contacts Cloud App Solution
The Merge Contacts Cloud App allows Oracle Eloqua users to select two records to merge, preview existing data, and select which field values to preserve. As part of the merge process, it retains most of the activity history by creating external activities* before deleting the duplicate contact.
- Easily configure contact fields to display in merge contact UI and specify fields for merging
- Review contact fields side by side with an intuitive user interface
- Preview proposed final record before confirming changes, merging and contact deletion
*Subject to the limitations of Eloqua External Activities