Back in the 1960s a couple of smart detectives came up with a process of creating psychological profiles of criminals based on clues they left at the crime scene. In our new, free whitepaper report, “Be a Digital Detective: Understanding Buyer Personas” we talk about how to use a similar process to create psychological profiles of leads on your email list.
Creating a Buyer Persona Is The Key to In-Depth Personalization
What detectives and criminal profilers know is that perpetrators are revealing a lot of information about themselves at the crime scene. Profilers can literally create such in-depth psychological profiles from a single crime scene, that they can pin-point ethnicity, age, income, job type, family background, and more.
In the same way, the leads on your email list are telling you about themselves every day – they’re leaving a string of digital clues. The links they click, the areas they go on your website, and other actions they take – whether overt or subtle – are revealing information about themselves.
As a marketer, you can “profile” them to create complex buyer personas in order to reach out with more personalized nurturing and sales emails.
The more personalized your communication and content assets, the more customer-relevant your brand is, and the higher rate of success you will have.
Click here to download, “Be a Digital Detective: Understanding Buyer Personas” for free now, and learn how to market more effectively by thinking like a detective.