4Thought Marketing’s SmartStart initiative allows organizations to get up and running with Eloqua quickly and effectively. However, SmartStart is just that – a start. It’s the first step in a long journey to setting up a proper marketing automation platform that can really get results for your business’s sales and marketing efforts.
The next step is to setup a clear short and long-term MAP (Marketing Automation Plan). This involves understanding what kind of processes you should implement immediately, versus what processes you should put on the shelf until later.
Because there are only so many processes that can be implemented in any given year, this planning is crucial to the long-term success of your operations.
In our new comprehensive white paper, we have detailed the three BIG, most important steps you need to take directly after your SmartStart is finished.
- Cleaning Dirty Data
- Integrating Eloqua and your CRM software
- Creating a prospect nurturing strategy
We also show you a detailed graphic of what a solid six month marketing automation plan looks like along with suggestions on how to go about implementing your plan.
So, if you’ve recently completed SmartStart and want to know exactly what your next steps should be – click here to DOWNLOAD our newest FREE whitepaper. You’ll find out everything you need to move forward.