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Marketing’s New “P” Privacy

As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people.  But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.

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Data Privacy and Compliance

Data privacy and compliance regulations are here to stay We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the  California Consumer Privacy Act (CCPA) is the next exercise we get to manage.  But wait, there’s more.  Soon, most countries will enforce theirRead more

CASL: Countdown Checklist for Full Implementation

 CASL Update 5/1/18: Although it was in question for some time, the Canadian Government has reaffirmed that the “Private Right of Action” is still effective.  One legal interpretation can be read here On July 1, 2017, the private right of action came into force for the Canadian Anti-Spam Legislation – or CASL. Before this date, onlyRead more