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Collecting and Using Customer Information at the Correct Time In the past, marketers could collect information and use it over and over again in perpetuity. In digital marketing, a prospect might join an email list, or submit a form to download a white paper and then end up receiving a wide variety of unrelated marketingRead more

Top 8 Privacy Compliance Topics for 2020: Part 3 In our previous blog post, we covered the third and fourth key topics in our eBook, “Top 8 Privacy Compliance Topics for 2020.  And in this blog post, we’ll cover the next two: Importance of Internal Socialization and Coordination, and Privacy Compliance is a like aRead more

Top 8 Privacy Compliance Topics for 2020: Part 2 In our previous blog post, we covered the first two topics of our eBook, “Top 8 Privacy Compliance Topics for 2020.”  In this blog post, we’ll cover the next two topics: Marketing Should Be Leaders with Privacy Compliance Taking Action is the Only Option Marketing ShouldRead more

Key Privacy Compliance Topics for 2020 At 4Thought Marketing, we believe companies should view privacy compliance laws and regulations not as a necessary burden, but as an opportunity to build a foundation for creating better, more profitable customer experiences built on privacy compliance.  Market leaders who embrace consumer’s demand for greater control over their dataRead more

In the past few years, we’ve seen a seismic shift in how consumers feel about their personal information.  They’ve seen their information exploited for financial and political gain.  Tech companies increasingly innovate new ways to gather information.  And with the lack of oversight, devise ingenious if perhaps diabolical methods to track, collect, and leverage asRead more

As marketing professionals, we’ve all grown up with the four Ps of marketing – product, price, placement, and promotion.  But now there’s a fifth P of marketing in town, and it’s perhaps the most important one of all; Privacy.

In our last article, we spoke about the importance of an inbound marketing strategy.  In today’s post, we’re going to talk about our next common mistake: missing or incomplete compliance monitoring. Missing or Incomplete Compliance Monitoring GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA)Read more

  Privacy and Compliance Consulting Services   Consumer privacy and compliance regulations are here to stay.  We all fondly remember the mad dash to deploy a solution for the General Data Protection Regulation (GDPR).  And as 2020 approaches, the  California Consumer Privacy Act (CCPA) is the next exercise we get to manage.  But wait, there’sRead more