Blog

Historically, marketing and sales departments have always had problems getting on the same page. It’s a lot like the cartoon the Jetsons and the feud between Cogswell’s Cogs and Spacely’s Sprockets – two similar processes and products with vastly differing perspectives. In our new, free report “What Sales and Marketing Can Learn from ‘The Jetsons’?”Read more

In the brand-new free report, “Is The Best Marketing Done by Grownups Playing With Toys?”. We explore how human beings have always been able to strategize better and make more informed decisions by simply being able to play with their data like a toy. The Greatest Strategists of History Played With Toys into Old AgeRead more

In our exciting new report, “Cutting The Coconut: How Marketing Segmentation Moves Marketers Beyond Batch & Blast” we discuss how many marketers tend to hack away at campaigns with ineffective “batch and blast” techniques a lot like a coconut vendor does with a machete. Many marketers will simply rely on volume. Yet, just like theRead more

In our new, free comprehensive report, “Marketing Segmentation Secrets: What Salvador Dali Knew” we discuss the process of what really makes a marketing masterpiece from the perspective of one of the 20th century’s most eccentric painters. So, what did Salvador Dali know about marketing segmentation? The importance of visually conceptualizing BEFORE putting paint to canvasRead more

Why do Integrations fail? Do you want your Integrations to Succeed? There is one simple thing you can do to What is that one thing? Feed it healthy data. Many marketers forget about their integration when creating new forms. They mindlessly import records with no consideration that the data has to feed not one systemRead more

In our free new, comprehensive report, “Plan Your Eloqua Implementation Like a Dinner Party” we explain the three primary Eloqua implementation options 4Thought Marketing offers, which are as follows: Customer Led Implementation Tactical Implementation Strategic Implementation So, what does choosing the right implementation have to do with a dinner party? Think about it like thisRead more

In the Mafia, clear communications are vital. If different people have different perspectives, the wrong people die. This is just as true in an Eloqua CRM integration; well, except for the actual death part! The first problem is that the word “integration” means different things to different departments and sometimes those ordering (or executing) onRead more

People are always saying keep the big picture in mind, but that’s easier said than done, especially when you have a lot of different possible moving parts that need to be assembled in the right order. There’s no denying that Eloqua is a powerful, all-in-one marketing automation software. However, in order for it to playRead more

In our new comprehensive white paper “Are Zombies Infecting Your Eloqua Integration?” we explain the dangers of allowing even small amounts of dirty data to integrate with Eloqua. Why? Well – if we’ve learned anything from zombie outbreaks it’s that isolated incidents can quickly spiral out of control and come back to bite you. DirtyRead more

In his highly popular book, “The 7 Habits of Highly Effective People” author Steven Covey writes that you must begin with the end in mind in order to be successful. The same is true for integration. In this comprehensive paper, 4Thought Marketing explains why it’s so important to establish your segmentation end-goals prior to integratingRead more