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Measuring Email Performance after Apples Mail Privacy Protection

In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge. How much of an impact will privacy measures like MPP have on your email metrics? To answer this question, weRead more

Improving Email Image Quality on Retina Displays

We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for. WhatRead more

10 Best Practices for Creating Eloqua Forms

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

3 Eloqua Insight User Tips Learned the Hard Way

Over the next couple of weeks, we’ll be sharing insights directly from several of our on-staff experts on various marketing topics. We hope you enjoy! Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which coverRead more

7 Common Marketing Automation Mistakes and How to Avoid Them

Marketing automation is neither a magical solution to every company’s marketing challenges nor a failed system that produces no results. A professional marketing automation system is only as good as its designers and users. If your company uses marketing automation for promotional campaigns, chances are you’ve run into problems before. Certainly, no system is perfect.Read more

First Tech Credit Union’s Personalized Email Campaigns Grow Revenue

Credit unions earn money in several different ways, but customer loans tend to be their biggest source of revenue. First Tech Federal Credit Union is no exception. And while they continue to see strong growth, they also saw abandoned applications as an opportunity to increase conversions. Here is their story. The Problem: Incomplete or AbandonedRead more

Dirty Data: Zombies in the System

Halloween is coming up soon! As your company adjusts planned promotional campaigns to be seasonally appropriate, you may be overlooking a Halloween disaster waiting to happen. Check your customer contact database. How much of it can politely be called “dirty data”? If too many of your contacts are unusable for one reason or another, youRead more

10 Steps to Successful Marketing Automation Platform Migration

As a company grows, so should its approach to marketing. A small company might start with a tiny marketing department that does everything manually. With time, the company will grow larger and use marketing software to keep things simple and quick. But what happens when that marketing automation platform no longer meets the company’s needs?Read more

Personalize Emails with Eloqua Custom Objects

Email marketing is a tried-and-true strategy of the modern business world. But there’s more to it than just sending a generic email to someone’s inbox. Taking the time to personalize emails and offer the recipient something they actually want, instead of a general message, goes a long way. Customers appreciate a touch of familiarity. AndRead more

Improving Eloqua Cloud App Reliability Through Error Routing

Anyone who has ever used Eloqua knows what a powerful tool it is. Combined with the custom cloud apps developed by 4Thought Marketing, the system improves even more. And while the vast majority of the time, systems run smoothly and without errors, nothing is truly perfect and error-free. Problems can occur with any system, theRead more