Date Calculations with Eloqua Custom Objects

The CO Date Calculator Cloud App from 4Thought Marketing lets you perform date calculations within custom object programs. Users can add or subtract days, weeks, months, or even years from any date value and store the results in a CO record. For example, maybe you want to pre-schedule a campaign after a specified number ofRead more

Eloqua Training Unlocks Marketing Automation Potential for Law Firm MWE

Oracle Eloqua’s extensive marketing automation capabilities allow companies to construct, manage, and measure the results of a marketing campaign. In the hands of an expert, Eloqua is a powerful tool. However, its capabilities are extensive and require advanced training for even the savviest of marketers to get the most out of the tool. International lawRead more

Eloqua Segmentation & Marketing Automation Strategies

Marketing automation systems like Oracle Eloqua are designed to make your job easier and your campaigns more effective by leveraging data and content to deliver personalized messages at the perfect time. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what itRead more

Managing Custom Objects in Eloqua

Out of the box, Eloqua can handle a staggering amount of information. Your marketing team can store data on both individuals and accounts, and Eloqua’s easy-to-navigate interface allows for easy segmentation. But as any marketer knows, your data needs constantly change. Not all the information you’ve gathered belongs in the contact or account tables. So,Read more

Migrating from NetSuite Bronto to Eloqua: 5 Considerations

Oracle NetSuite recently announced that Bronto, a reliable and widely used email automation software, will no longer be supported after May 31, 2022. For companies and marketing agencies that relied on NetSuite Bronto for promotional campaigns, this means it’s time to find a new solution as soon as possible. Keep Your Email Marketing Campaigns GoingRead more

Eloqua Content Blocks: Here to Make Our Lives Easier

Who doesn’t love a time-saving trick that can make our everyday work easier? With our calendars filled with endless meetings and projects to take care of, one of our top priorities should be to find resources that will help us be more productive throughout our workday. Nobody really enjoys sacrificing extra time to finish aRead more

Plan Your Eloqua SFDC Integration App Migration

Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021. If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when to migrate to the new SFDC Integration App.

3 Reasons To Delete Custom Objects in Eloqua

Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up AgainstRead more

Oracle Eloqua Planning – What to Do Next Infographic

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

Deleting Eloqua Contacts: When, Why, & How

Why Delete Eloqua Contacts? It’s a good idea to clean up your Eloqua contact database every so often. Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy. There are severalRead more