Blog

4Thought Marketing’s SmartStart initiative allows organizations to get up and running with Eloqua quickly and effectively. However, SmartStart is just that – a start. It’s the first step in a long journey to setting up a proper marketing automation platform that can really get results for your business’s sales and marketing efforts. The next stepRead more

At the end of each year, we choose what content really made a difference among our social communities. Here are the most viewed and downloaded ones for 2014. We hope you enjoy them! Five Ways to Integrate Eloqua and CRM: Are you aware of the 5 different ways you can integrate Eloqua with your CRMRead more

You expect your Marketing Automation (MA) platform -like the Oracle Marketing Cloud- to do what it was designed to do regardless of the data being fed into it. However, just as a car won’t run well on bad gas, your Eloqua – no matter how sophisticated – won’t do its job if you gum upRead more

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

Has marketing automation gone mainstream? We don’t know, but a recent survey by Aberdeen Group suggests that’s the case. Business 2 Community recently published an overview of the survey, 22 Essential Facts About the State of Marketing Automation. The survey suggested, among other things, that 70% of organizations were either already using a marketing automationRead more

Greg Coticchia has published a very helpful article, entitled “What’s a Lead?” in which he relates his own difficulties answering that question, as well as the difficulties that others are having. In our day of “sales and marketing alignment”, when “reducing barriers to transactions” is key, the answer to that question has much higher stakes.Read more

Not long ago, we published a blog post on the topic of Five Reasons to Engage a Partner (while you’re waiting to hire the perfect Eloqua Marketing Expert). Those reasons included: Multi-faceted expertise – the kind that no single person could bring to your department. The ability to get a lot of work done quickly.Read more

Most people don’t actively manage their data until they have problems, especially in the Custom Data Object (CDO) area. This article describes how to get ahead of the curve with CDOs and proactively manage your old and unneeded CDO data. You’re Up Against Eloqua’s Limit –Reason #1 This of course, is the ultimate reason. TheRead more

VentureBeat News recently reported a study that said “many organizations are underestimating the resources that are required” to effectively implement their marketing automation technologies. Eloqua experts are being promoted quickly and are otherwise in demand, and at the same time, we’re hearing that some companies are having trouble hiring trained Eloqua resources. Even in a goodRead more

If you’ve had a good SmartStart, it’s very likely that everything is fine with your Eloqua system. But over time, there are processes that you don’t always look at, and those things might not be responding the way you need them to. Systems and processes degrade over time. Data degrades over time. New people mayRead more