Blog

The Canada’s anti-spam legislation (CASL) is in place and we’ve helped a number of our clients execute on this and the deliverables, basically boil down to the following three items: Forms: Modify forms with Javascript to provide a Opt In Checkbox (unchecked) that appears only to Canadian customers -This can be done by having aRead more

You need a cloud connector, and eventually you may need several. You have bright people in the computer room – they’re pretty good – so you ask yourself, why can’t they put something together? Or maybe you have an existing partner who is more than willing to custom program a cloud connector for you. AfterRead more

This short White Paper is intended for companies who are thinking about developing Cloud Connectors for the Eloqua App Cloud, and would like a quick overview of how to avoid the most common mistakes. 4Thought Marketing has created more than 70 successful Eloqua cloud connectors with more on the way. In fact, we believe we’veRead more

San Francisco, CA – February 27, 2014 – 4Thought Marketing has released its 4Clean™ lineup of “data cleansing cloud connectors”, which enable Eloqua users to clean specific data fields at any point in their data flows, from forms to campaigns to data washing machines and more. The 4Clean cloud connectors are available now through theRead more

San Francisco, CA – January 16, 2014 – 4Thought Marketing has released a version of its 4Bridge Integration engine, linking Eloqua to the Microsoft Dynamics CRM 2013 release, for both the online and on-premises versions of the product.   This integration features a user-friendly interface, simple drag-and-drop field mapping, automatic alerts, 24/7 monitoring, transaction history,Read more

What are the main differences between “automation” and “personalization”? The Business-2-Community website recently posted an article that contrasted the two. The article draws a sharp contrast between what’s “personal” and what’s “automated”, and it lists the advantages and disadvantages of each method. The challenge occurs because “customers are individuals and expect to be treated accordingly”.Read more

It would be nice to think your IT department could supply all the services you need for your marketing technologies. IT departments typically focus on getting the programs up and running and making sure they’re secure. If you’re lucky (and many aren’t) your IT department can also support you in integrating your systems. But thisRead more

Are you aware of the 5 different ways you can integrate Eloqua with your CRM system and the advantages and disadvantages of each? We invite you to DOWNLOAD our White Paper, it will enable you to make the right decision and prepare for conversations with your IT department and executives on the best approach toRead more

If you are a modern marketer, and you have been wondering how the near marketing future looks like, here is sneak peek we found in ‘Direct Marketing News‘, that show us (marketers) pretty useful and interesting information about it:

SAN FRANCISCO (September 5, 2013)– 4Thought Marketing, a leading Oracle|Eloqua technology partner, has implemented a closed loop reporting (CLR) solution that relies on its proprietary 4Bridge Integration Solution between Eloqua and NetSuite. 4Thought Marketing President Mark LeVell said “with 4Bridge, we’ve been able to integrate a broad range of CRM solutions seamlessly with Eloqua. ThatRead more