Blog

We’ve just put out a press release announcing our ability to implement Eloqua’s Closed Loop Reporting on an Eloqua/NetSuite implementation. We’re pretty excited about this because to our knowledge this is the first time Closed Loop Reporting has been made available for a CRM system, not directly supported by a Marketing Automation Vendor. We’ve seenRead more

In part 1, “What Every CMO Should Add to the Marketing Plan“, we talked about what the marketing automation plan (MAP) was.  But why is it important to the CEO that the CMO have one? CEOs are constantly reading, and many CEOs will expect you to be doing the things they’ve just read about. ButRead more

Often for territory routing it’s necessary to determine what country a contact is from. Of course you can always ask them on a form, but this uses up a valuable field, and as Dr. House on TV has taught us, “people lie”, especially on forms! Note that this article is about determining the country aRead more

Recently I helped the CMO of a client of ours produce their marketing plan and I quickly came to a realization. The marketing plans we used just a short while ago are out of date. The mainstays of these plans, including target markets, market size, market niche, channels, segments, budgets, lead projections and more areRead more

Do you know how to determine the correct country code for an Eloqua contact, when you don’t have one? Often for territory routing it’s necessary to determine what country a contact is from. And with email laws changing rapidly, it could be more important than ever to have the right information. In this short WhiteRead more

SAN FRANCISCO (July 11, 2013) – 4Thought Marketing, a leading Oracle|Eloqua technology partner, has upgraded its 4Bridge Cloud Integration System to feature parallel and redundant 4Bridge Integration Technology for Eloqua to CRM integrations. The update enables virtually 100% uptime for a broad range of new and existing integrations. 4Thought Marketing President Mark LeVell said, “studiesRead more

July 2013 – 4Thought Marketing announced today that it has been authorized as an Oracle Gold Partner. As an Oracle Gold Partner, 4Thought provides implementation, integration and strategic planning services for the Oracle Customer Experience cloud. This enables integrated marketing & sales departments to track their websites, deliver CRM, provide marketing automation and keep paceRead more

June 2013 – 4Thought Marketing announced today that it has become part of Swiftpage Development Partner Program, offering integration services between Saleslogix CRM and the Oracle Eloqua Marketing Cloud. This relationship is good news for Swiftpage, Eloqua and 4Thought Marketing clients, said Mark LeVell, President, 4Thought Marketing. It enables us to develop products that makeRead more

June 2013 – 4Thought Marketing today announced that SageCRM users can now seamlessly integrate SageCRM sales data with their Oracle Eloqua Marketing Automation system through the company’s 4Bridge Integration Engine.  With 4Bridge, companies can harness the leads, contacts, accounts and opportunities data stored in their SageCRM database for highly targeted, results-driven marketing and lead nurturingRead more

May 2013 – 4Thought Marketing released Dynamic Gated Forms, an add-on for the Eloqua Marketing Automation system. Dynamic Gated Forms – or “DGF” – enables Eloqua marketers to put a single intelligent form on their website that does several things simultaneously:   Utilizes Eloqua as an Asset Content Database, thereby avoiding the need for web mastersRead more