Blog

In order to keep your data clean and usable, it is fairly common to want to determine if a new Contact in your Eloqua system is part of an existing Account in your CRM system. Here is where the concept of Company Matching comes in. Some examples of when you may need/want to match ContactsRead more

Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address.  Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality. Your customers aren’t bound by these rules. There are casesRead more

Oracle recently announced they are decommissioning Eloqua Cloud Connectors and Cloud Components.  Their announcement is jam-packed with information, but some of it could be confusing, so we wanted to clarify some of the key elements. Cloud Connectors deprecation only applies to Cloud Connectors used in a Campaign Canvas or Cloud Connectors built by Oracle EloquaRead more

Segmentation is the most important component of any marketing program, and having a solid segmentation strategy in place will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without a segmentation strategy, how can you be confident that the right leads are being targeted with the right message? Without insight to your database,Read more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Gold Level Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-boxRead more

San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.4 with enhanced geographical heat maps and direct integration with Oracle Responsys. The new heat mapping features allow marketers to drop fieldsRead more

At 4Thought Marketing we’ve evolved “Talk Like a Pirate Day” to also include “Market Like a Pirate Day.”  What does this mean? Segment Like a Pirate It’s a great opportunity to ask questions like: What beachheads do we hold? Which ones are next closest and hold the most treasure? How can our Eloqua Email CannonRead more

San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.3, featuring two new ways to segment data. 4Segments™ is the leading cloud-based program for segmentation that allows marketers to understand theirRead more