Blog

  There are some inherent drawbacks to using Custom Objects in Eloqua.  While it is nice to be able to store different types of data (e.g. Opportunities, Product Purchases, Policy data and much more), it is also important to be able to manipulate and use that data to meet a variety of business needs.  OneRead more

You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation. Why You Need To Have Marketing Experiments According to G2 Crowd, a business software reviews website, there are more than 150Read more

Why delete contacts? It is always a good idea to clean up your Eloqua Contact database on a consistent basis.  Over time, many Contact records get created, and not all Contacts are created equally.  Since we pay Oracle based on the number of existing Contacts, keeping your Contact list clean is a good financial strategy.Read more

Happy Groundhog Day!   Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?   Bill Murray, has exactly the same problem in the movie “Groundhog Day”.  He ends up mindlessly repeating the same day OVERRead more

Leverage Digital Behavior to send the Right Message at the Right Time   Pop Quiz: Sales rejected over 90% of Marketing’s Leads this quarter, what do you do? We see this a lot.  Typically, the definition of a Lead is someone with a heartbeat.  Meaning that a visitor only did one thing – like downloadedRead more

What do you want under your tree? Marketers have Wish Lists just like everyone else.  What is on your wish list this holiday season?  When you think about your Eloqua Marketing Automation tool… Wouldn’t you just love to have a clean, trustworthy and up-to-date list of contacts with whom you could communicate all of yourRead more

In order to keep your data clean and usable, it is fairly common to want to determine if a new Contact in your Eloqua system is part of an existing Account in your CRM system. Here is where the concept of Company Matching comes in. Some examples of when you may need/want to match ContactsRead more

Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address.  Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality. Your customers aren’t bound by these rules. There are casesRead more

Oracle recently announced they are decommissioning Eloqua Cloud Connectors and Cloud Components.  Their announcement is jam-packed with information, but some of it could be confusing, so we wanted to clarify some of the key elements. Cloud Connectors deprecation only applies to Cloud Connectors used in a Campaign Canvas or Cloud Connectors built by Oracle EloquaRead more

Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without good segmentation, how can you be confident that the right leads are being targeted with the right message? Without insight into your database,Read more