Blog

What do you want under your tree? Marketers have Wish Lists just like everyone else.  What is on your wish list this holiday season?  When you think about your Eloqua Marketing Automation tool… Wouldn’t you just love to have a clean, trustworthy and up-to-date list of contacts with whom you could communicate all of yourRead more

  Have you ever wanted to build a targeted list (a segment) in the Oracle Eloqua system to find all of your contacts who have purchased one product, but haven’t yet purchased a second, separate product? Or wanted to send to everyone who has a renewal for their product an email for each product aRead more

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

In order to keep your data clean and usable, it is fairly common to want to determine if a new Contact in your Eloqua system is part of an existing Account in your CRM system. Here is where the concept of Company Matching comes in. Some examples of when you may need/want to match ContactsRead more

Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address.  Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality. Your customers aren’t bound by these rules. There are casesRead more

Oracle recently announced they are decommissioning Eloqua Cloud Connectors and Cloud Components.  Their announcement is jam-packed with information, but some of it could be confusing, so we wanted to clarify some of the key elements. Cloud Connectors deprecation only applies to Cloud Connectors used in a Campaign Canvas or Cloud Connectors built by Oracle EloquaRead more

Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without good segmentation, how can you be confident that the right leads are being targeted with the right message? Without insight into your database,Read more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Gold Level Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-boxRead more

 CO to Contact Mapping Oracle Eloqua has a very powerful tool, Custom Objects (COs), which allows a system administrator to build any number of custom objects – or tables – to store a wide variety of data types and information.  Uses of COs include everything from purchase history to product interests to multiple sets ofRead more

San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.4 with enhanced geographical heat maps and direct integration with Oracle Responsys. The new heat mapping features allow marketers to drop fieldsRead more