Blog

According to Frost & Sullivan the Marketing Automation Platforms such as Eloqua will expand by a huge 300 percent from 2014 to 2020. Many of the companies that will jump on the Marketing Automation bandwagon will be disappointed with their results. Why? Many of these marketing automation adoptees will just expect these platforms to workRead more

Wow!  In only 5 days, Pokemon Go has gone from launch to become the Biggest Game Ever with a user base that looks likely to surpass Twitter and with more engagement than Facebook … in days!   I’m not going to take the time to explain the game or the phenomena here… if you’re not upRead more

How does a regional tire and after-market retailer rise above the noise, win customers and build long-term profitable relationships? In the case of Virginia Tire & Auto, an integrated marketing strategy backed by Oracle's Eloqua marketing automation technology has produced excellent results in less than 18 months. Engaging customers after they leave the store forRead more

When people are making the decision to buy from you, they’ll typically be in one of five stages of what’s called the “B2B Buying Cycle” (or B2C depending on your business). In our new free, comprehensive white paper “Decoding The Buy Cycle: How Do People Buy From You?” we go over how many marketers and salesRead more

It’s safe to say that most people have had their fair share of dating experiences. You live, and you learn. In our new, free whitepaper report, “How to Date Your Customers: An Email Marketing Love Story” we explain how the best practices in the dating world applies similarly to better email marketing engagement. Don’t Be DesperateRead more

In our free, informative new whitepaper entitled “Creating Content Without Creating Content” we explore how organizations can create mounds of content and spread it significantly out through multiple email marketing campaigns, by simply repurposing content that is already there. If Your Organization is Over One Year Old – You Have As Much Content As YouRead more

Many people consider marketing automation lead nurturing to be something that’s done BEFORE selling and that the two processes should be separate from each other. However, in our new free, comprehensive white paper, “Should You Nurture While Your Sales People Are Selling?” we explore four scenarios in which doing both at the same time isRead more

Historically, marketing and sales departments have always had problems getting on the same page. It’s a lot like the cartoon the Jetsons and the feud between Cogswell’s Cogs and Spacely’s Sprockets – two similar processes and products with vastly differing perspectives. In our new, free report “What Sales and Marketing Can Learn from ‘The Jetsons’?”Read more

In the brand-new free report, “Is The Best Marketing Done by Grownups Playing With Toys?”. We explore how human beings have always been able to strategize better and make more informed decisions by simply being able to play with their data like a toy. The Greatest Strategists of History Played With Toys into Old AgeRead more

In our exciting new report, “Cutting The Coconut: How Marketing Segmentation Moves Marketers Beyond Batch & Blast” we discuss how many marketers tend to hack away at campaigns with ineffective “batch and blast” techniques a lot like a coconut vendor does with a machete. Many marketers will simply rely on volume. Yet, just like theRead more