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With all the hype in marketing technology, how do you find the diamonds in the rough? Start with tools and apps that build on your current tools. If you’re reading our blog, you probably use Oracle Eloqua and related Oracle sales and marketing software. To help you extend the power of those products, use ourRead more

How does a regional tire and after-market retailer rise above the noise, win customers and build long-term profitable relationships? In the case of Virginia Tire & Auto, an integrated marketing strategy backed by Oracle's Eloqua marketing automation technology has produced excellent results in less than 18 months. Engaging customers after they leave the store forRead more