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Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. Long may it last as an essential channel for customer engagement. But in the new age of Customer Experience Management (CXM), it struck me that it hasn’t evolved to keep pace with spiraling customer expectations and legislativeRead more

Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands? 

It doesn’t matter about your fabulous product. Your inspiring content is all for naught. Brilliantly creative marketing campaigns go unappreciated. All because of one fateful word.