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Home Search results for "Subscription Management"
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Who Owns Email Subscription Management?

By Mark LeVell | Marketing Automation | Comments are Closed | 7 November, 2019 | 0

Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. Long may it last as an essential channel for customer engagement. But in the new age of Customer Experience Management (CXM), it struck me that it hasn’t evolved to keep pace with spiraling customer expectations and legislativeRead more

The Secret to Discovering Your Customers’ Email Preferences (Spoiler Alert: Ask Them!)

By Mark LeVell | Marketing Automation | Comments are Closed | 3 October, 2019 | 11

Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands? 

One Word That Kills Your Email Marketing

By 4Thought Marketing | Marketing Automation | Comments are Closed | 6 September, 2019 | 11

It doesn’t matter about your fabulous product. Your inspiring content is all for naught. Brilliantly creative marketing campaigns go unappreciated. All because of one fateful word.

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  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us
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