In the brand-new free report, “Is The Best Marketing Done by Grownups Playing With Toys?”. We explore how human beings have always been able to strategize better and make more informed decisions by simply being able to play with their data like a toy.
The Greatest Strategists of History Played With Toys into Old Age
When the Prussian and German armies needed a way to train their officers in the art and strategy of war during peace time, they relied on Kriegsspiel – a Risk-like board game invented for the sole purpose of allowing grown men to play with toys so that they could gain a more intimate understanding of campaign war strategy.
By being able to physically handle pieces on a map of terrain, campaign strategists were able to manipulate data in real-time, visualize it, and develop question-flows, which allowed them to look at various angles and come up with a solid solution.
When it comes to creating marketing campaign strategies, this process is just as beneficial.
Up until recently, technology hasn’t allowed marketers to easily “play” with their data
Most marketers a mix of analytical and creative – the best of art and science. Because of this, they – like most humans – tend to be highly visual.
Yet, even with all the technology we have at our disposal, what we DON’T have is an easy way to visually play with our data in the same way as we would have the ability to move pieces on a board.
Much of our current data manipulation abilities are not only highly-technical, text-based, and time-consuming, they’re just plain boring.
You know what’s not boring? Crushing your opponent in a riveting game of Kriegsspiel, even though you’re essentially being “trained” at the same time.
A newer, better way to play with data that isn’t boring (or useless)
Recently, a new software has been developed that allows marketers with absolutely no technical training to clean and segment their data while creating full-marketing funnels by visually dragging-and-dropping data sets to create targeted campaigns. These campaigns can then be dropped into virtually any CRM or marketing automation system to be instantly implemented.
Click here to download, “Is The Best Marketing Done by Grownups Playing With Toys?” to learn both the benefit of visually manipulating data, and to gain access to this new, exciting software.