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The Funnel Is Never the Problem. It’s Two-Dimensional Thinking
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater precision and relevance.
14 Warning Signs Your Marketing Templates Need Standardization
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Marketing Automation Capacity Planning: What to Know Before You Hit Platform Limits
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business growth.