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Recent Articles
The Marketing Automation Audit: 5 Critical Health Factors Leaders Miss
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity, data governance, workflow reliability, and measurement discipline determine whether your platform supports strategic operations.
Why Data Privacy Matters More Than Ever for Modern Marketers
Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.
Marketing to Shared Email Addresses with Oracle Eloqua
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email.