4Thought Marketing Blog
5 Critical Metrics Privacy-Savvy Marketers Should Be Watching
As one of the business functions with the most access to consumer data, marketing professionals need to be well-versed in privacy laws and regulations. Familiarity with laws such as the GDPR and CCPA/CPRA is important, but it’s not enough. Marketers also need to understand how these laws affect their day-to-day operations. One of the best ways to stay informed is by monitoring key privacy metrics that highlight the impact of regulations on your work. By
Privacy-First Marketing: What It Is & How to Achieve It
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
Eloqua Webook App Preview – Office Hours September 2023
Nathan Nemirovski, Principal PM, Eloqua CRM integrations, joins us to preview the new Eloqua Webhook App.
Unlock the Full Potential of Eloqua Custom Objects with Cloud Apps
We’ve built a variety of cloud apps that expand Eloqua’s functionality and give your team tools to enhance your data manipulation options, streamline integration, and supercharge your marketing campaigns. Let’s look at a couple of examples of how our apps can help.
The Secret to Customer Segmentation: Keep It Simple
Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.
Marketing and Privacy: It’s Complicated
Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?
Oracle Eloqua Training: 4 Options for Your Team
You can efficiently and effectively bring each new team member up to speed with excellent training options, even in a fast-paced environment. Streamline your process without sacrificing quality with these top-notch Oracle Eloqua training options.
The Soon-to-Be Cookieless World of Marketing
This upcoming cookieless world will have a significant impact on the digital marketing industry, and it’s important for marketers to understand the implications of this decision and prepare for it.
Navigating Data Subject Access Requests: A Marketer’s Guide
DSAR fulfillment is a chance to showcase your brand’s commitment to customer satisfaction. And luckily, it’s not difficult for marketers like you to navigate DSARs to enrich customer experiences
Marketing Automation Mistakes: What Could Go Wrong?
A robust automation system gives you the capability to capture new contacts, nurture current ones, manage data handling, and much more.
Optimizing Eloqua Imports and Prioritization – August 2023 Office Hours Replay
Laura Mullen from First Tech Federal and Sam Caram from 4Thought Marketing talk about optimizing Eloqua data imports, prioritization, and personalization.
Eloqua New User Training: An Overview
Onboarding a new Eloqua user requires sufficient time from an ever-increasing workload. Additionally, when staff turnover occurs, the process must be repeated, training new users as quickly and effectively as possible.