4Thought Marketing Blog

privacy metrics

5 Critical Metrics Privacy-Savvy Marketers Should Be Watching

As one of the business functions with the most access to consumer data, marketing professionals need to be well-versed in privacy laws and regulations. Familiarity with laws such as the GDPR and CCPA/CPRA is important, but it’s not enough. Marketers also need to understand how these laws affect their day-to-day operations. One of the best ways to stay informed is by monitoring key privacy metrics that highlight the impact of regulations on your work. By

customer segmentation keep it simple

The Secret to Customer Segmentation: Keep It Simple

Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.

marketing and privacy

Marketing and Privacy: It’s Complicated

Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?

eloqua training

Oracle Eloqua Training: 4 Options for Your Team

You can efficiently and effectively bring each new team member up to speed with excellent training options, even in a fast-paced environment. Streamline your process without sacrificing quality with these top-notch Oracle Eloqua training options.

cookieless world

The Soon-to-Be Cookieless World of Marketing

This upcoming cookieless world will have a significant impact on the digital marketing industry, and it’s important for marketers to understand the implications of this decision and prepare for it.

eloqua training

Eloqua New User Training: An Overview

Onboarding a new Eloqua user requires sufficient time from an ever-increasing workload. Additionally, when staff turnover occurs, the process must be repeated, training new users as quickly and effectively as possible.