4Thought Marketing Blog

4Thought Marketing Blog 2

Dirty Data: Zombies in the System

Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.

ai marketing mistakes

Avoiding Common AI Marketing Mistakes

Artificial intelligence has left an undeniable impact on the marketing landscape today. But just like any other tool, AI used incorrectly does more harm than good. Are you making any of these AI marketing mistakes?

4Thought Marketing Blog 3

Optimize Email Campaigns with Our 12-Point Checklist

It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.

ai in marketing

Leveraging AI in Marketing to Enhance Customer Experience

AI has firmly cemented itself into the marketing world. Everyone knows about it, and most people are excited to use it. But this raises a question: what exactly can AI do? And more importantly, what’s the best way to use it in your particular company?

merge contacts eloqua cloud app

Eloqua Merge Contacts Cloud App

Since 2015, thousands of Eloqua users have hoped for a straightforward way to merge contact records. Now, the Eloqua Merge Contacts Cloud App from 4Thought Marketing allows you to do just that.

4Thought Marketing Blog 4

Eloqua Office Hours August 2024

Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.