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“We had been trying to integrate Cvent with our marketing automation platform (Eloqua) for a long time before reaching out to 4Thought. They were very patient in understanding our requirements right from the start and throughout the project. There were definitely a lot of complications because of limited fields to utilize in Cvent and our system requirements, but 4Thought was able to find a solution for everything. Looking forward to working with them again in the future.”

Ankit Sharma
Manager, Marketing Operations & Services
BMC Software

“I recommend the services of 4Thought Marketing for your Eloqua – marketing automation support. We have been working with 4Thought Marketing for the past 5 years, and have always been satisfied with their results. They do an excellent job, often go beyond of what is expected and meet their deadlines. They’ve even helped us win some Markie awards for Marketing Automation.

Their Eloqua support has come in a variety of projects; such as Lead Nurture campaign creation, Lead Scoring programs, integration health checks, overall Eloqua system configuration and Eloqua reporting assistance.

Cetera has been really grateful to have an experienced partner like 4Thought Marketing as part of our team!”

Stacy Smith
Senior Marketing Campaigns Specialist
Cetera

“As CMO of Embarcadero Technologies I had a number of challenge to address:

Our Deliverability and Sender Score were low
We struggled with Micro-Segmentation and Personalization
We needed help integrating a complex Martech and Ecommerce stack

4Thought Marketing was our key vendor and ally in solving these problems. They ensured that our Martech stack was tightly integrated, helped us segment across the many systems we employed, and made our lead flow vibrant and flowing. When spam traps threatened our campaigns, Mark and his team ensured the integrity of our database was restored and reoriented our focus around more personalization, resulting in an immediate lift in results. This kind of performance and dedication to their customers is what makes the 4Thought Marketing team stand out.”

Steve Haney
VP of Marketing
Embarcadero Technologies

“We launched our new Lead Nurture and revised Lead Scoring programs this week after months of work. This was a very complex project due to implementing about 40 different scenarios as well as a complicated custom Eloqua lead model. Within just a few days of launch everything worked as designed.

Our PM and her team did fantastic work on this project and were instrumental in designing the logic, building the programs, testing, and keeping on schedule. The requirements changed multiple times, yet all stepped up to the challenge of figuring out how to make it work each time a new obstacle was presented despite the need for a number of late nights. As I studied the scenarios and logic, it really amazed me how tight the workflows are – a thing of beauty. I am really lucky to have 4Thought Marketing as part of our team!”

Alex Steinhart
Director of Marketing Operations
CyberSource/Visa

“4Thought Marketing has been a critical partner in evolving our ongoing Eloqua Strategy and is helping us build out a complex marketing automation infrastructure. They’ve brought innovative ideas to our nurturing program and unique solutions to complex problems.”

Jack Weldon, Global Director
Senior Business Leader, Marketing Operations & Web
CyberSource/Visa

A True One-Stop Shop
“4Thought Marketing is one of the few consultancies that handle both strategic and tactical issues as well. In strategy, they’ve helped us with funnel definition and sales alignment, while also helping us tactically with data cleansing and CRM integration. We’d highly recommend them for companies that have needs in both arenas.”

Christine Manesis
VP, Marketing Programs
Accuvant + FishNet Security

“It’s critical at the start of any assignment to communicate your goals, business vision, and your expectations. The 4thought Marketing team was on top of all three parts of their assignment. They understood how important this project was and completely guided me through the process to ensure we were making the right decisions, and we all had the same objectives in mind. I could tell this project was as important to them as it was to me. I would recommend 4thought Marketing to anyone looking to have custom Eloqua connectors built for their special and unique needs.”

Donna Buck
Lead Business Analyst
Thomson Reuters

“4Thought Marketing set up our initial Eloqua to CRM integration and helped us close the reporting loop. We have been 100% satisfied. Our experience with 4Thought Marketing, from start to finish, has been wonderful.”

Nikki Vaughn
Business Systems Analyst
Snagajob

“4Thought Marketing was available at the drop of a hat to join last minute calls and answer questions. They did a great job of making the customer comfortable. 4Thought Marketing is more responsive than any partner I’ve worked with up to this point.”

Mike Daversa
Eloqua

“The team at 4Thought Marketing has been terrific to work with throughout the entire “Dynamic Gated Forms” project – from advising on strategy to managing every deliverable and meeting all deadlines.”

Arpine Babloyan
Online Demand Generation and Lead Management

“4Thought Marketing was easy to work with and had a clear, sensible process. Our Eloqua-to-NetSuite Integration ran smoothly from almost the minute we turned it on.”

Dave Anderson
Director of Marketing
Daptiv Corporation

“4Thought Marketing made it much easier for us to integrate our own systems data and a 3rd party Webstore into our SAAS marketing software. They worked carefully with us to understand our integration needs, to help us determine the data we could pass to our marketing systems, and how to use that data once it was there.”

Rawson Hobart
Sr. Director of IT
Embarcadero Technologies

“4Thought Marketing handled the most complex use case I have ever encountered and went above and beyond to assure the success of the customer’s initiative.”

Jonathan Parrott
Eloqua

“4Thought Marketing did a wonderful job taking us through the Eloqua SmartStart. They made sure we were comfortable with each step in the process. From prerequisites and planning, we knew exactly what to expect. They know Eloqua intimately, and they went above and beyond to train us on carefully and thoroughly.”

Ann Roskey
VP, Digital Marketing
KIT Digital, Inc.

“We had a very complex integration task that required data movement between Eloqua, Salesforce, our website, and our ERP system. 4Thought’s team designed and executed a well thought out system at an excellent price.”

Daniel Greenberg
Chief Marketing Officer
TrialPay

“4Thought Marketing has served the Eloqua community for many years and we’re excited to have their strong implementation, integration, and marketing automation capabilities serve customers of the Oracle Customer Experience Cloud.”

Alex Shootman
Eloqua President, 2009 – 2013

“We are very happy that our users won’t be bothered to register over and over and over for assets. After registering once (and keeping their Kontiki cookie), they will be taken directly to all future gated assets. And the use of the Eloqua Data Cards by 4TM is excellent and makes our system easily scalable and maintainable.”

Steve Drenker
Director, Sales Operations
Kontiki

“4Thought Marketing’s deep CRM expertise has helped Sotcher Measurement smoothly navigate what otherwise would have been choppy waters. Mark has personally been helping Sotcher Measurement for almost 25 years. Additionally, in the social networking marketplace, I got more actionable information in 2 hours with 4Thought Marketing than in days of online webinars and blogs. They helped us cut through the BS and get serious traction fast. 4Thought Marketing has my highest recommendation.”

Marc Sotcher
President
Sotcher Measurement, Inc.

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