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  - - Featured Cloud App
      
      Merge Contacts
      
      The Merge Contacts Cloud App allows Oracle Eloqua users to select two records to merge, preview existing data, and select which field values to preserve.
      
      Contact CO Deleter
      
      Remove mapped custom object records from a contact in a contact program or campaign canvas.
  - - Recent Articles
    - How to Leverage Customer Relationships for Increased Revenue
      Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers. […]
      
      Go Beyond Email Marketing with Oracle Eloqua
      Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. […]
Services
- - - Strategic Services
    - Marketing Strategy
    - Align corporate and marketing goals
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    - Lead scoring, nurturing, segmentation strategy, and funnel framework
    - Reporting & Analytics
    - Measure results and plan improvements
    - Data Privacy Consulting
    - Ensure compliance with privacy laws
  - - Campaign Services
    - Campaign Production
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    - Improve skills and increase productivity with custom online training and videos
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    - Enhance email impact through expert analysis
  - - Technical Services
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      company matching, and data stewardship
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    - Custom cloud apps, HTML templates,
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Resources
Blog
- - - How to Leverage Customer Relationships for Increased Revenue
      Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers. […]
      
      Go Beyond Email Marketing with Oracle Eloqua
      Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. […]
      
      Elevate Your Marketing Strategy with Oracle Unity CDP and Eloqua
      Elevate your marketing stack to new heights by integrating Oracle Unity CDP with Oracle Eloqua. In this webinar, learn how this powerful duo can supercharge your marketing efforts, offering a seamless, data-driven approach to customer engagement to maximize your marketing spend and drive measurable results. […]
      
      Do You Have the Right Marketing KPIs?
      It’s easy to get focused on KPIs that are easy to gather and look great on paper but don’t really provide actionable insights. Here's how to analyze your marketing KPIs in a meaningful way. […]
      
      Data Quality & Privacy for Successful Marketing
      Data quality is central to marketing's ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let's examine the relationship between marketing, data quality, and privacy. […]
      
      Balancing Conversion Goals & Privacy: New Approaches to Calls to Action
      Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest. […]
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